Google Announces Mobile Priority Indexing

As if you needed anymore reasons to ensure your website is mobile compatible, Google’s Webmaster Trends Analyst, Gary Illyes, confirmed yesterday during PubCon that the search engine will be indexing the mobile versions of a website as the primary index, not the desktop pages. While we’ve known for sometime now that mobile searches have surpassed…

read more

Snapchat Introduces Creepy Ads

Recently we wrote about Snapchat creating the ‘Stories Movement’, with Twitter and Instagram adding these features to their platforms. Now it appears that Snapchat is returning the favour with new targeting features that bare close resemblance to Facebook’s ‘audiences’. While advertisers will cheer at the prospect of new advertising options, Snapchat’s audience targeting will directly…

read more

Should I Bid On Competitors' Keywords?

Bidding on competitor’s brand names is quite common in many industries. If done correctly, it can result in a fast performance improvement and get you a valuable share of your competitor’s traffic. It is more or less accepted from Google’s side as long as you follow their ad policies and don’t include trademarked terms in…

read more

3 Reasons Why Your Business Blog Isn't Helping Your SEO

One of the most common questions I get asked is “why isn’t my blog working for me?”. In this context, it’s usually about SEO and improving your organic ranking. While it’s not always easy to answer this question, there’s definitely a few things that I look out for when I go through a blog to…

read more

Snapchat Creates Stories Movement

Two of social media’s heavy weights, Instagram and Twitter, announced brand new features to their applications last week. They allow you create and share short videos and arrange them to make a story, pretty cool right? Man how do they come up with this stuff?! Oh that’s right, they didn’t. As many of you will…

read more