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Snapchat Introduces Creepy Ads

Recently we wrote about Snapchat creating the ‘Stories Movement’, with Twitter and Instagram adding these features to their platforms. Now it appears that Snapchat is returning the favour with new targeting features that bare close resemblance to Facebook’s ‘audiences’. While advertisers will cheer at the prospect of new advertising options, Snapchat’s audience targeting will directly…

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Should I Bid On Competitors' Keywords?

Bidding on competitor’s brand names is quite common in many industries. If done correctly, it can result in a fast performance improvement and get you a valuable share of your competitor’s traffic. It is more or less accepted from Google’s side as long as you follow their ad policies and don’t include trademarked terms in…

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3 Reasons Why Your Business Blog Isn't Helping Your SEO

One of the most common questions I get asked is “why isn’t my blog working for me?”. In this context, it’s usually about SEO and improving your organic ranking. While it’s not always easy to answer this question, there’s definitely a few things that I look out for when I go through a blog to…

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Snapchat Creates Stories Movement

Two of social media’s heavy weights, Instagram and Twitter, announced brand new features to their applications last week. They allow you create and share short videos and arrange them to make a story, pretty cool right? Man how do they come up with this stuff?! Oh that’s right, they didn’t. As many of you will…

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4 Free (& 1 Paid) Google SEO Resources for Standing-Out in Search

Chances are that if you run a business, Google plays an important role in connecting your target audience with your website. The purpose of this post is to connect you with resources provided by Google that are particularly beneficial, four of which are free, so that you can use this to your advantage and stand-out…

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