Need more clients? Using a powerful blend of digital marketing across Paid Search, Local SEO, Digital Billboards and Paid Social, we’ll help you accelerate your law firm’s growth.
We take the difficulty out of digital marketing for your law firm. When you work with Reef, expect to:
Precisely attract new clients in the practice areas you desire
Slash wasteful spending from your marketing strategy to lift ROI
Simplify expansion into new locations as you open additional offices
When they search, you’ll be there. We’ll show you exactly which keywords are most popular in search engines and the best way to drive that demand to your website, from Paid Search (e.g. Google Ads) to Local SEO. You’ll be found for the high intent searches that result in the leads you want to attract.
If someone has visited your website but not yet completed a conversion action, your campaigns can show that person an ad the next time they visit their favourite social network via retargeting. In this way, your ads serve as gentle reminders for your audience to get in touch and speak with you, uplifting your lead quantity. Beyond retargeting, you can use Paid Social to reach people who may have a claim but who have never been to your website. We’ll show you the strategies that make sense for your law firm.
Digital Billboards will show your ads on the specific screens you choose. At their core, Digital Billboards are a slideshow where advertisers can bid for a slide, so they’re similar to other forms of online advertising. We work with Australia’s largest media networks to give you access to thousands of screens in shopping centres, medical waiting rooms, on highways, at gas stations, in bus shelters, on street furniture and at grocery stores.
When visitors arrive to your website, we’re here to help your landing pages turn browsers into a buyers. From messaging to design, development and testing, we’ll work with you to continuously improve your landing page performance so you convert more and receive better value on each marketing dollar you invest.
Every law firm we work with values clear attribution and informed decision making about their marketing investments. We’ll show you exactly how to track the effectiveness of digital touchpoints to understand what’s working, to what extent, and what needs improvement. To do this, you’ll learn the measurement mistakes so many law firms make that keep them guessing and know how to avoid them so you get the full picture – not just one side of the rubiks cube.
Ready to grow your law firm? We’d be delighted to learn about your situation, goals and challenges and share our best ideas via a tailored proposal.
We’re a specialist digital marketing agency with a long history of serving law firms. In fact, our first client in 2011 was a compensation lawyer who we helped grow into one of Australia’s largest personal injury firms.
We’ve helped major law firms slash their marketing spend while maintaining and growing lead volumes by adopting a ruthless dedication to understanding what’s working and eliminating what isn’t. In one case, we were able to save over $20,000 per month in media spend while achieving record-breaking months by identifying – and fixing – a hidden budget leak. When you work with Reef, expect to be served by people who care about making your marketing investment perform as much as you do.
Many agencies who serve law firms focus on one area of digital marketing above all others, e.g. SEO only. We don’t. Not having a multichannel approach is akin to leaving opportunity on the table by awarding competitors with uncontested territory. It also creates an over reliance on that one channel that can be easily upset with a platform change. We believe that steady, predictable growth comes from a multichannel approach where everything works together like an ecosystem – or a Reef.
As a digital marketing agency, we know that clients hate a revolving door of staff turnover and senior personnel who win the pitch only to never been seen again. With us, you’ll meet the people you’ll be served by during the proposal process to ensure there’s a good fit on both sides, and you can take comfort in the fact that the average level of industry experience for a person at Reef is over 10 years. We want to be that safe pair of hands who can help you navigate marketing challenges quickly and efficiently.
Complete Digital Marketing Capabilities
Since 2011. In fact, Reef’s first client was an ambitious lawyer who approached us to help with Google Ads management. We are proud to have supported with record-breaking growth over the coming years, and this law firm is one of the largest in its practice area today.
The pricing of our law firm marketing services is structured around three main components: Media (i.e. your ad spend), Agency services, and Technology. The bulk of the investment, approximately 70%, goes towards Media. The combined costs for Agency services and Technology make up the remaining 30%.
For a small law firm, a typical monthly investment would be around $10,000. This includes expenses for Media, Agency, and Technology. For firms seeking greater reach, the monthly investment would be about $20,000. Engagements exceeding this amount are considered large-scale and are tailored to meet more extensive marketing needs.
It’s important to recognise that our pricing is flexible and influenced by multiple factors. Depending on the marketing channels in use, some may require a higher budget, while others might be more cost-effective. We understand budget constraints and are committed to providing various options to match different financial capacities. Our team is prepared to offer a business case to project the potential return on investment (ROI) for your campaign, ensuring you can make an informed decision that aligns with your firm’s financial considerations and marketing objectives.
100%. You can have full administrative access to all the platforms we work with you on, and our view is that your accounts are yours, your campaigns are yours, your data is yours, your creative is yours and anything we create for you is yours.
We can also disclose the tools and technology in our tech stack (we’re proud of it!) so you know exactly what we’re doing, how and why, to maximise the value you get for your digital marketing budget.
We can help you with online advertising across all major platforms and several niche networks.
Generally, the approach that works best is to start with the highest-popularity platforms first then expand out as required.
The channel mix you receive will depend on your objectives, but we’ll usually start with SEM (Google and Bing Ads) and supporting Remarketing and Retargeting campaigns across Google’s Display Network and Facebook.
Then, we’ll branch out with more Google Display like YouTube, targeted ad buys, GDN inventory and more Social Ads. After that, wider Programmatic Display.
Your channel mix will depend on your objectives and strategy, which we will help create with you.
When you work with Reef, you’ll be served by a team of experienced, Australia-based personnel who are dedicated to your success. We’re here to help you with everything necessary to setup and implement effective digital marketing systems into your organisation, so you can leverage these powerful channels to drive growth for your law firm.
Yes. We’ve won awards with Microsoft and Search Engine Land. We’ve also been invited to Google for a 3 day event for top performing agencies.
We use a combination of Google Data Studio, DashThis and Databox, with insights added regularly.
For most clients, we do a fortnightly check-in and monthly reporting, with quarterly strategy sessions. For our larger clients with particularly complex needs, we do daily check-ins, weekly WIPs, monthly reporting and strategy sessions as required.
The goal of all of our reporting is to present you with the metrics that you care about. Because this varies from organisation to organisation, your reporting will be tailored to your needs, evolve as you require and is highly customisable.
Your campaigns will remain exactly as they are and be accompanied by a smooth handover from Reef to whoever is responsible for them moving forward.
We will then remove you from our MCC agency account and, if requested, delete any past reports, spreadsheets, meeting notes or other items.
We do not charge a fee for continuing to use our campaign structures or any part of the PPC accounts we’ve created for you. The reason for this is because these are your campaigns, not ours. They belong to you and as such, are yours to use as you wish.
During our onboarding sessions, we’ll together determine the metrics that you care about most and build our campaign management and reporting accordingly. If these metrics evolve or change over time, we’ll update them together.
Generally speaking, we optimise and report on a combination of micro and macro metrics including:
Reef PPC reporting is delivered via a combination of live dashboards and monthly and quarterly snapshots, typically comparing time periods like month on month and year on year.
When we commence your engagement, we will build a detailed project plan and together go through several strategy sessions to establish the foundation for the work ahead.
These sessions dive into important items related to your audience, messaging, channel mix, measurements, marketing calendar and much more, which speeds up the agency learning curve and gets us moving fast.
From there, we’ll be in a close contact working relationship where we manage your PPC campaigns and continuously optimise your ads, keywords, targeting, account organisation, bidding, budgets, networks and data collection methods.
Together, we’ll use each platform to its full potential so you benefit from the latest features and innovations happening in the digital marketing world.
Ad platforms like Google and Microsoft also offer exclusive beta testing opportunities to some of our clients, which we can also enrol you into if you would like.
Absolutely. If our clients encounter an issue, we liaise with major platforms to resolve any issues and provide industry research data. Sometimes this involves going through the standard channels and sometimes we get access to special personnel. We also are accustomed to working with larger clients who have dedicated account representatives at Google who we collaborate with.
We will build a custom measurement protocol for your law firm that includes data from multiple sources. These sources include data from platforms like Google Ads, Google Analytics and your CRM, as well as feedback from clients via asking the question “how did you hear about us?”.
By combining data from these multiple sources and then analysing client value, you will have a more accurate picture of ROI and the contribution of individual marketing channels within your marketing mix. When you have this, you can make decisions about what to more of – and less of – with confidence.
We can help you drive digital marketing performance by using the world’s most powerful digital marketing channels to full effect
Find a solution nowWould you like to see how Reef can improve your digital marketing campaigns? We welcome the opportunity to share our best ideas with you
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