Reef Wins Two Awards at Regional Bing Partner Awards 2019

Thank You Bing! Two New Awards for 2019 🙂 ?

It is with enormous gratitude and excitement that we announce some big news, just in.

Reef has won the Rising Star Award and our Head of Performance Media, Colin Williamson, has won the Influencer of the Year Award at the 2019 Regional Bing Partner Awards for the Asia Pacific Region.

The official Bing announcement page describes the awards as follows:

2019 Regional Bing Partner Awards

“For the first time ever, we’ll turn the searchlight on our most successful and dedicated partner agencies and their employees across Europe and Asia Pacific at the 2019 Regional Bing Partner Awards. It’s their focus to ensure clients are showing up in all the right places, in all the most impactful ways.”

Rising Star Award

“Awarded to a rising agency partner, who has shown an exceptional acceleration and growth on the Bing Network. Inspired thinking, business solutions and focus to deliver top results for their clients were key criterias for success.”

Influencer of the Year

“Awarded to an agency employee (with national influence) who excels in championing Search practice in the industry and media and shows a true commitment to partnering with and investing in Bing Ads.”

In February, we’ll be flying to Amsterdam to attend the awards ceremony in-person where the winner of the Asia Pacific Agency of the Year award will be announced.

Fingers crossed!

Ahead of that, we’d like to again say thank you to everyone for their support and commitment for making this possible, from our wonderful clients to the talented individuals on our team and our two Bing agency representatives, Angeline Michelutti and Jonathan Kwan. None of this would be possible without you all.

We would also like to congratulate fellow award winners Columbus and Performics, and look forward to partying it up with you in the near future.

Planning a new website this year? Get the Website Redesign Checklist

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Every year, several of our clients redesign their websites.

When this happens, there’s a lot to think about.

  • SEO. How do we smoothly transition rankings and traffic?
  • Ad campaigns. Are we updating ad copy, URLs, tracking?
  • Conversion rates. Can we make sure the new site converts better than the old?

Most checklists online (and books) only cover website redesign from one perspective, e.g. SEO. That’s great but incomplete.

None cover SEO, PPC and CRO, together, in a digestible way.

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