PPC & Google Ads

Your specialist Sydney PPC agency for Google Ads (AdWords), Facebook Ads, LinkedIn Ads & Display Campaigns

Put the world's most powerful PPC channels to full use

with comprehensive strategy and management designed to help you:

Identify, attract and convert more of your most valuable customers online

Drive ROI and scale-up with precise, measurable PPC advertising campaigns

Explore multiple channels and new opportunities, maximising each based on business goals

We’re here to help youDrive Performance With PPC

Our approach is to first understand how your customers become your customers, then to build multichannel PPC campaigns around those journeys using Paid Search, Display Advertising and Paid Social.

You'll be served byExperienced, Google Certified PPC Specialists

You’ll work with PPC specialists who have the experience, expertise and commercial acumen to handle the complete management of these important channels, working closely with you to make sure your campaigns are delivering.

You'll know thatYour Ad Messaging Is Just Right

Your PPC ads will all go through a streamlined approval process before going live so you’re always happy with how your brand is positioned online. Your ads will also be rigorously tested to drive continuous improvement and show you exactly what your audience responds best to.

You'll have full access becauseYour Accounts & Data Are Yours

Your accounts are yours, your data is yours, your creative is yours – we simply help produce and manage it on your behalf. When you work with Reef, you’ll have full access to any platform we’re working with you on. No funny business, just great PPC results.

Your knowledge will grow andYou'll Become A PPC Expert

You’ll see the inner workings of your campaigns, be kept up-to-date with new features and formats, have strategy sessions with our team and Reef’s Google reps, and stay ahead of the curve.

GET A PROPOSAL

From acquisition to conversion, optimisation and expansion, we can help you take your digital marketing to where you want it to be. To connect with our team for an introductory conversation and strategy discussion, please get in touch.

How We Drive Your PPC Performance

There’s much more to PPC management than settings and optimisations. Our full funnel approach to PPC advertising delivers a platform for continuous improvement from day one.

Process-driven approach usingOptimisation Frameworks

To maximise performance, each PPC account is built with and managed using a structured approach initially developed inhouse at Google and perfected for our clients here.

Show off your brand withBeautiful Creative

From image to animated ads, your creative will capture attention and drive conversions. You’ll be served by our inhouse designer who will help keep your ads fresh and make every campaign you launch stand-out.

Get the competitive edge withSmart PPC Technology

AI, machine learning and automation are becoming a bigger part of large scale PPC campaign management. We’ll help you choose the right technology for you and ‘train the pixel’ for performance.

Driving online advertising performance

Across your entire PPC advertising ecosystem

Google Ads

Google Ads

Google Ads, formerly Google AdWords, is the world's largest online advertising network and grants you instant access to Google's users via Search, Display, Video, Shopping, Mobile and YouTube. As a leading independent Sydney Google Ads Agency, we can help you succeed the complete Google PPC environment.

Display and Programmatic Ads

Display and Programmatic Ads

Build brand awareness and drive follow-up conversions with Display campaigns.

Remarketing and Retargeting Ads

Remarketing and Retargeting Ads

Serve follow-up advertising to prospects who have yet to complete a conversion, influencing consideration of your brand and prompting a return visit.

Facebook and Instagram Ads

Facebook and Instagram Ads

Facebook and Instagram Ads have evolved to offer you powerful, precise access to people likely to be interested in your brand. As your Facebook Ads agency, we'll help your campaigns deliver.

Twitter Ads

Twitter Ads

Reach your audience on Twitter with Promoted Tweets, Promoted Accounts and Promoted Trends.

YouTube Ads

YouTube Ads

Reach your audience on YouTube with the precision of Google targeting and a wide variety of video ad formats. As your YouTube Ads agency, we'll help you use this powerful channel to target your audience as they move through their online buying journey.

Bing Ads

Bing Ads

Bing Ads extend your reach and give you the ability to include LinkedIn data in your campaigns. In our experience, Bing Ads drive conversions at attractive costs, at about 10% of Google's volume.

LinkedIn Ads

LinkedIn Ads

Promote your content in the LinkedIn news feed, send targeted InMail and advertise throughout the LinkedIn network.

PPC Strategy and Management

PPC Strategy and Management

From search to social, video and display, we'll help you use PPC advertising to drive growth and competitive advantage online.

Google Ads

Google Ads

Google Ads, formerly Google AdWords, is the world's largest online advertising network and grants you instant access to Google's users via Search, Display, Video, Shopping, Mobile and YouTube. As a leading independent Sydney Google Ads Agency, we can help you succeed the complete Google PPC environment.

Bing Ads

Bing Ads

Bing Ads extend your reach and give you the ability to include LinkedIn data in your campaigns. In our experience, Bing Ads drive conversions at attractive costs, at about 10% of Google's volume.

Twitter Ads

Twitter Ads

Reach your audience on Twitter with Promoted Tweets, Promoted Accounts and Promoted Trends.

Remarketing and Retargeting Ads

Remarketing and Retargeting Ads

Serve follow-up advertising to prospects who have yet to complete a conversion, influencing consideration of your brand and prompting a return visit.

PPC Strategy and Management

PPC Strategy and Management

From search to social, video and display, we'll help you use PPC advertising to drive growth and competitive advantage online.

Facebook and Instagram Ads

Facebook and Instagram Ads

Facebook and Instagram Ads have evolved to offer you powerful, precise access to people likely to be interested in your brand. As your Facebook Ads agency, we'll help your campaigns deliver.

Display and Programmatic Ads

Display and Programmatic Ads

Build brand awareness and drive follow-up conversions with Display campaigns.

LinkedIn Ads

LinkedIn Ads

Promote your content in the LinkedIn news feed, send targeted InMail and advertise throughout the LinkedIn network.

YouTube Ads

YouTube Ads

Reach your audience on YouTube with the precision of Google targeting and a wide variety of video ad formats. As your YouTube Ads agency, we'll help you use this powerful channel to target your audience as they move through their online buying journey.

Google Ads

Google Ads

Google Ads, formerly Google AdWords, is the world's largest online advertising network and grants you instant access to Google's users via Search, Display, Video, Shopping, Mobile and YouTube. As a leading independent Sydney Google Ads Agency, we can help you succeed the complete Google PPC environment.

Facebook and Instagram Ads

Facebook and Instagram Ads

Facebook and Instagram Ads have evolved to offer you powerful, precise access to people likely to be interested in your brand. As your Facebook Ads agency, we'll help your campaigns deliver.

Bing Ads

Bing Ads

Bing Ads extend your reach and give you the ability to include LinkedIn data in your campaigns. In our experience, Bing Ads drive conversions at attractive costs, at about 10% of Google's volume.

Display and Programmatic Ads

Display and Programmatic Ads

Build brand awareness and drive follow-up conversions with Display campaigns.

Twitter Ads

Twitter Ads

Reach your audience on Twitter with Promoted Tweets, Promoted Accounts and Promoted Trends.

LinkedIn Ads

LinkedIn Ads

Promote your content in the LinkedIn news feed, send targeted InMail and advertise throughout the LinkedIn network.

Remarketing and Retargeting Ads

Remarketing and Retargeting Ads

Serve follow-up advertising to prospects who have yet to complete a conversion, influencing consideration of your brand and prompting a return visit.

YouTube Ads

YouTube Ads

Reach your audience on YouTube with the precision of Google targeting and a wide variety of video ad formats. As your YouTube Ads agency, we'll help you use this powerful channel to target your audience as they move through their online buying journey.

PPC Strategy and Management

PPC Strategy and Management

From search to social, video and display, we'll help you use PPC advertising to drive growth and competitive advantage online.

FAQs

How long have you been handling Google Ads and pay-per-click advertising?

Reef started as a search marketing agency in 2011, so PPC and SEO have been at the heart of what we do best for clients since the day we first opened our doors.

What PPC certifications and partnerships do you hold?

Reef are Google Premier Partners with several certifications which you can view live on our agency page within the Google Directory.

We also hold partner status with Microsoft Ads and Optimizely.

How transparent are you in sharing data with me?

100%. You have full administrative access to all the platforms we work with you on, and our view is that your accounts are yours, your campaigns are yours, your data is yours, your creative is yours and anything we create for you is yours. We are simply here to help setup and manage your PPC and online advertising as your specialist PPC agency.

We also disclose the tools and technology in our tech stack (we’re proud of it!) so you know exactly what we’re doing, how and why, to maximise the value you get for your PPC budget.

What are your platform capabilities?

We can help you with online advertising across all major platforms and several niche networks.

Generally, the approach that works best is to start with the highest-popularity platforms first then expand out as required.

The channel mix you receive will depend on your objectives, but we’ll usually start with SEM (Google and Bing Ads) and supporting Remarketing and Retargeting campaigns across Google’s Display Network and Facebook.

Then, we’ll branch out with more Google Display like YouTube, targeted ad buys, GDN inventory and more Social Ads. After that, wider Programmatic Display.

Your channel mix will depend on your objectives and strategy, which we will help create with you.

How is your PPC agency different?

We’re unique in five core ways:

The first is with Strategy. We really do take the time to understand your goals, your business and how your customers become your customers; what their journeys and buying cycle looks like. With this information, we’re together able to develop the right channel mix and messaging for your objectives while also establishing the goals, KPIs and milestones for steering your engagement.

The second is with experience. The average level of industry experience for a client-facing PPC practitioner at Reef is 6.5 years. We’re intentional about this because we want to offer you a depth of expertise in any and all of the PPC channels we’re working with you on, so you have confidence that these platforms are being used to their fullest potential.

The third is with how we meet our client’s resourcing needs. If you select Reef as your PPC agency, you will get a full team of people with all the skill sets needed for success. These skill sets include platform specialists, digital designers, Conversion Rate Optimisers and data analysts, all working together.

Fourth, data. You have likely heard the classic “what gets measured, gets managed”. In our experience, that has a corollary: “what gets mismeasured, gets mismanaged”… especially online. For this reason, our team are strong at fixing data problems, correcting broken and incomplete tracking situations so that you have a clear idea about what’s working, to what extent, and that makes day to day decision making on campaigns much easier.

Accurate data collection is also important if any machine learning or artificial intelligence is active, so it has the right information to work with and doesn’t race in the wrong direction.

Fifth, account ownership and transparency. Your accounts, data, campaigns and creative are all yours and you have full administrative access to your ad platforms.

Have you won any PPC awards?

Yes, we won the 2019 Rising Star Agency award for the APAC region with Microsoft, and an individual award.

In the SEO space, Joel Evans was a top-five finalist for Search Marketer of the Year in the male category, which is a global award from the publication Search Engine Land.

How do you approach PPC reporting?

We use a combination of Google Data Studio, DashThis and Databox, with insights added regularly.

For most clients, we do a fortnightly check-in and monthly reporting, with quarterly strategy sessions.
For our larger clients with particularly complex needs, we do daily check-ins, weekly WIPs, monthly reporting and strategy sessions as required.

The goal of all of our reporting is to present you with the metrics that you care about. Because this varies from organisation to organisation, your reporting will be tailored to your needs, evolve as you require and is highly customisable.

If I were to switch agencies or move my PPC campaign management in-house, what would happen to my campaigns?

Your campaigns will remain exactly as they are and be accompanied by a smooth handover from Reef to whoever is responsible for them moving forward.

We will then remove you from our MCC agency account and, if requested, delete any past reports, spreadsheets, meeting notes or other items.

We do not charge a fee for continuing to use our campaign structures or any part of the PPC accounts we’ve created for you. The reason for this is because these are your campaigns, not ours. They belong to you and as such, are yours to use as you wish.

How do you determine which metrics and goals equal success for my PPC program?

During our onboarding sessions, we’ll together determine the metrics that you care about most and build our campaign management and reporting accordingly. If these metrics evolve or change over time, we’ll update them together.

Generally speaking, we optimise and report on a combination of micro and macro metrics including:

  • Quantity metrics (conversion volumes, conversion types)
  • Cost metrics (cost per click, cost per acquisition/conversion, total spend by network and device, budget pacing)
  • Revenue metrics (total revenue generated, revenue per click, top-selling products and services, return on investment)
  • Consumption metrics (time on site, average pages viewed)
  • Engagement metrics (click through rate, interaction rate)
  • Reach metrics (impressions, impression share)
  • Competitive metrics (lost impression share)

Reef PPC reporting is delivered via a combination of live dashboards and monthly and quarterly snapshots, typically comparing time periods like month on month and year on year.

How do you plan to work with me to refine and ultimately reach my PPC goals?

When we commence your engagement, we will together go through several Strategy workshops to establish the foundation for the work ahead.

These workshops dive into important items related to your audience, messaging, channel mix, measurements, marketing calendar and much more, which speeds up the agency learning curve and gets us moving fast.

From there, we’ll be in a close contact working relationship where we manage your PPC campaigns and continuously optimise your ads, keywords, targeting, account organisation, bidding, budgets, networks and data collection methods.

Together, we’ll use each platform to its full potential so you benefit from the latest features and innovations happening in PPC.

Ad platforms like Google and Microsoft also offer exclusive beta testing opportunities to some of our clients, which we can also enrol you into if you would like.

Do you have close relationships with PPC platforms like Google and Microsoft?

Absolutely. Both Google and Microsoft support us with local representatives who help us resolve any issues and provide industry research data. We also have some larger clients who have dedicated account representatives at Google who we work with.

How do you identify areas in accounts to optimise?

Within every PPC marketing campaign, there are constraints. These constraints are areas where the performance of the account is being held back. Once the constraint is fixed, the PPC account can profitably expand.

The challenge with PPC management, especially for large, cross-channel accounts, is identifying the most valuable constraints to work on, so that effort goes to the highest impact area first.

To surface these constraints, your PPC management team at Reef uses a combination of human processes and PPC technology.

The human process component is about examining the performance of ads, keywords, targeting settings, account organisation, bidding, budgets, landing pages, data collection and strategy, to drive continuous improvement through testing and experimentation.

The technology element accompanies this, running rules and sending alerts to bring issues to our attention. This is in addition to leveraging machine learning and AI capabilities, as appropriate.

The best combination is skilled practitioners working with market-leading tech around a smart strategy, which is what you will receive if you decide to work with us as your PPC agency.

HOW WE CAN HELP YOU

We can help you drive digital marketing performance by using world’s most powerful digital marketing channels to full effect

HOW WE CAN HELP YOU

GET A PROPOSAL

Would you like to see how Reef can improve your digital marketing campaigns? We welcome the opportunity to share our best ideas with you

GET A PROPOSAL