SEO is changing. At Reef, we help our clients stay ahead of the curve with SEO strategies built for the future.
In Australia, 94 to 96% of people use Google as their primary search engine. Achieving top rankings in Organic Search allows you to reach your target audience when they search for your keywords and topics, driving traffic and conversions without relying on an ad budget.
Every Reef SEO project begins with a strategy customised to your goals, built on proven methods.
We'll ensure your content stands out, ranks for targeted keywords, and drives meaningful results.
With over 10 years of link-building expertise, we'll help you secure powerful, authoritative links.
Our SEO services are built on evidence, transparent data, and proactive reporting. We understand that your revenue goals are the driving force behind your business, and we will develop a detailed plan to help you achieve them.
Our team is all based here in Australia. We’re local and ready to work with you remotely and in-person, serving as a specialised extension to your marketing department.
No smoke. No mirrors. Rather, a close working relationship where you’re completely across everything Reef is doing, knowing exactly what’s happening, why, by who, and when it will be complete.
Your site may be due for a redesign soon, or perhaps an entire rebrand, which can greatly impact your SEO. When you choose Reef, you’ll have the support needed to help you be successful in these scenarios.
You’ll discover how straightforward SEO can be and, if you’re like many of our other clients, you may find that you really enjoy this powerful channel!
We’ll create a tailored, actionable plan — with strategies, channel recommendations and forecasts — designed to move the metrics that matter most to you.
You’ll get the most ROI from SEO when your site has genuinely earned its position at the top of search results. When you choose Reef, you get a team who focuses on making your website accomplish this by being technically sound, having content that is shared and linked to more than the competition, and by providing users with an intuitive, fast-loading experience.
Your SEO success depends on what gets done, when, how and why. With Reef, we’ve been an SEO agency since day one in 2011 and have developed robust frameworks for delivering SEO, so every activity and tactic fits into a larger strategy built around a proven methodology, all designed to move you up the Organic Search results quickly.
You’ll get detailed reporting ranging from live dashboards to weekly, monthly, quarterly and annual reports, so you’re crystal clear about performance across key metrics like rankings, topic visibility, visitors, conversions, top content and the available custom metrics of your choosing.
Building quality backlinks is essential for boosting your domain authority and establishing a strong online presence. Our Quality Link Building services focus on acquiring genuine, high-quality backlinks from reputable sources. Through strategic outreach, content promotion, and relationship building, we secure valuable links that not only improve your search rankings but also enhance your brand’s credibility. Let us help you build a robust backlink profile that drives organic traffic and positions your business as a trusted authority in your industry.
Content is king in the world of SEO, and our SEO Copywriting services ensure that your content is not only engaging but also optimised for search engines. Our talented copywriters create compelling, search engine-friendly content that resonates with your target audience. By incorporating relevant keywords, optimizing meta tags, and crafting informative and valuable content, we help your website rank higher in search results, attract organic traffic, and position your brand as a knowledgeable and reputable industry leader. Let your content work for you and drive meaningful results.
Your SEO engagement with Reef will have many moving parts and you will be kept up-to-speed with all of them. From strategy to performance, audiences, tactics and competitor movements, you will receive the SEO activities most beneficial for your goals and requirements. These include:
SEO gives you the ability to target unlimited keywords, does not require a budget that gets reduced with each click, and is ad blocker proof. It can help you be there in the moments that matter as your audience research, compare and buy online.
60% of marketers say that inbound (SEO, blog content, etc.) is their highest quality source of leads.HubSpot
53.3% of all website traffic comes from organic search.BrightEdge
92.96% of global traffic comes from Google Search, Google Images, and Google Maps.SparkToro
If you choose Reef as your SEO agency, you will be served by senior, experienced personnel who have an average of 12 years industry experience each.
You will also have multiple specialists on your SEO team with skills in Technical SEO, Content Strategy and Production, Design and Data. Everyone works together with you to maximise your visibility and results with this powerful channel.
As your SEO agency, we view our role as being to help you with every facet of this function within your organisation. To do this, our SEO services are the product of years of evolution in figuring out what works, why, how to best deliver it and how to make the process of working with us as your agency a resoundingly positive one for you and your team.
Your SEO strategy is a function of three important items.
The first item is understanding where you are now versus where you want to be, and by when.
The second is the level of competition in your particular space, and the speed at which your competitors are moving.
And the third is your available resources for SEO.
By examining these three items, Reef will be in a position to show you the best paths forward for your unique situation.
Together, we will define and implement an SEO strategy that gives you the right combination of short-term wins and long-term competitive advantage.
SEO helps with the acquisition of new customers, the development of competitive advantage by creating a barrier of entry that’s hard to copy, and by supporting your other channels.
Acquisition of new customers is all about reaching people in your target audience as they search for keywords related to your products, services and topic. When your audience searches the web to learn about, research and compare your marketplace, SEO enables you to be found again, and again, and again, during their buying cycle.
With this acquisition comes competitive advantage. If a website ranks for hundreds or thousands of important keywords, it has a major advantage over a website that doesn’t. This advantage has business value because it enables the website that ranks well to acquire customers in higher volume and at a lower cost than its competitors. You may like to think about SEO as a ‘builder’ channel because it accumulates in value over time, as more and more keywords provide incoming visitors and conversions.
SEO also supports your other marketing channels. For example, you can use SEO to do things like grow your email subscribers list or retargeting audiences, at which point these other channels can complete the conversion.
The organisations and clients who are most successful with SEO are those that:
SEO is a high-effort channel. It requires collaboration from both client and agency to be effective. It’s difficult for an agency to do best practice SEO without regular input from a client.
If, as a potential client, you worry about your ability to make changes to your site or content, and you have limited time for collaborating with an agency, SEO is probably not right for you at the moment. Instead, there are other channels that are also effective and that don’t require the same commitments, like Google Ads, for example.
There are a few factors to keep mind when determining a budget for SEO.
The first factor is understanding what work is required to get you from where you are now to where you want to be, and the speed at which your competitors are moving.
The second factor is what you can afford to invest in SEO while you wait for results to arrive.
And the third factor is your expected return on investment once those results come in, versus what you could get with other channels.
Generally speaking, a small engagement with Reef for SEO would be at the $3,500 to $5,000 per month mark. Medium would be between $5,000 and $10,000 and large would be $10,000 and up.
We’ve written about this quite extensively in the blog post SEO Services Explained, but here’s the summary:
If you want to be in both parts of the search result – the Paid and Organic areas – use Google Ads and SEO. This will maximise your chances of getting the visitor’s attention and click, which is ideal for businesses who are looking for rapid growth.
Or, if you’re already ranking for some keywords with SEO, consider using Google Ads to cover keywords you’re not yet visible for, as well as to protect your brand from competitors bidding on your brand name. This will widen your total visibility and reach.
Generally speaking, Google Ads is probably right for you if…
SEO is probably right for you if:
Google has a favourable view of SEO agencies that adhere to its Webmaster Guidelines. Google also provides official guidance about working with SEO agencies here.
For agencies that violate Webmaster Guidelines by exploiting algorithmic loopholes, the opposite is true. The tactics of these unscrupulous agencies are continuously targeted by Google’s Search Quality team, who maintain the integrity of search results.
Yes, if the agency uses tactics that violate Google’s Quality Guidelines.
However, there is a method of performing SEO that is completely risk-free because it aligns with Google’s goals of providing excellent resources to searchers, which is why it’s rewarded. It is to do this:
This is the formula for doing SEO that leads to lasting results and is the basis of our SEO services here at Reef. It is the only approach that the world’s leading websites use and is the most difficult to copy because it requires hard work, smart thinking and discipline.
Yes. Search engines adapt their algorithms for each region based on the needs and behaviours of the people in that particular area. Search engines also roll out updates to regions at different times, with major markets like the USA and UK usually getting new updates first, and can also apply specific interventions industry by industry.
That said, the core fundamentals of how the search engine works and what it strives to accomplish, apply to all regions.
As a full-service SEO agency, we help you with every aspect of your SEO.
We view ourselves as being your partner in running this important marketing function within your organisation.
As part of this, our SEO activities include but are not limited to:
In terms of process, our SEO engagements tend to start with Strategic and Technical work, then transition to Content and Link Building.
Yes.
The first is the Google Search Quality Evaluator guidelines. Google employs human raters to evaluate search results and provide feedback about their quality. That feedback is then passed onto the engineers who maintain and update the algorithm. Therefore, the content of this document shows exactly what the Google algorithms want to reward, which shows you how to build an SEO strategy that aligns with Google. By doing so, every algorithm update in the future will benefit you.
The second is Google’s Search Engine Optimisation Starter Guide, which is a list of best practices in SEO.
Third is the Art of SEO book. This is an SEO masterpiece that shows you the ideal mindset, strategy and tactics for winning with SEO.
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