Clients & Results

Testimonials and Case Studies help show that we’re reaching our goal of delivering excellent value for clients in everything we do. Here are a selection for you to see, and should you like more, please get in touch.

Client Testimonials

We’ve had the pleasure of partnering with amazing clients from all over Australia, serving as a specialised extension of their inhouse teams. Here is some of the feedback they’ve provided.

View Case Studies

Fantastic to work with on all fronts

"The Reef team were fantastic to work with on all fronts of the ECCO account. They took a lot of initiative to keep things running smoothly and were very responsive to any feedback or changes we had for our digital marketing plan."
Warwick Levy E-commerce Digital Coordinator
Natalie Smith

They tick all the boxes...

"Reef have been managing our PPC campaigns for almost two years now. Mike, my Account Director is an absolute pleasure to work with who promptly responds my many requests. I really like how technical they are and how they push us to try new things. In terms of recommending them as an agency for future clients – absolutely. They tick all the boxes in terms of accountability, research, reporting, testing … and they are great bunch of people to deal with."
Natalie Smith Marketing Manager at Compare Insurance

One of the best in their fields

"Reef have been integral in the configuration and fine tuning of our SEO & SEM nationally across all our state headquarters. It is great to work with a company striving to be one of the best in their fields."
Mark Taylor Digital Producer

Responsive to our needs and very professional

"We have worked with Reef Digital for the past 12 months. The Reef team has been responsive to our needs and very professional in their management of our account. Reef’s pragmatic and consistent push for best practices in SEO has seen our rankings rise from the bottom of the pack to page 1."
Paulette Cloutier Marketing Manager

The results speak for themselves

"We’ve been working with Reef Digital for several months now and the results really do speak for themselves. We've seen a great cleanup of our grant account and they’ve been instrumental in getting us fabulous results for our disaster appeals, often getting them into market within a day or two. I highly recommend for any other NFP looking to improve their digital footprint."
Samara Gentle Digital Specialist

Constantly looking for new ways to improve

"We have been working with Reef for over 3 years and have seen our business steadily grow. They know their business inside out, like to be challenged, and are constantly looking for new ways to improve response. Highly recommended."
Mike Field National Manager

At the top of their profession!

"A high quality, nimble and crucial business partner for digital. Highly trusted and highly responsive. At the top of their profession!"
Gavin Keeble Joint Founding Director

Highly recommend their services

"We've been a customer of Reef's since they started out and have consistently been impressed by their professionalism, work ethic and thorough understanding of all things digital advertising. Highly recommend their services."
Ryan Hogan CEO

Constant optimisation of our strategy

"Reef provide a great service. I am particularly pleased with their constant optimisation of our strategy and detailed reporting."
Shannon Baldwin Marketing Specialist

High quality work and exceptional results

"As a specialised health communications consultancy, we see the Reef team as an extension of our consultancy and have come to rely on their prompt responses to our queries and consistent delivery of high quality work and exceptional results. In a competitive digital environment, Reef Digital Agency is a standout."
Cheryl Pettinau Managing Director

We go from strength to strength

"A professional and knowledgeable agency who I hold in high regard. The team are responsive, smart and consistently look at ways to maximise the efficiency and effectiveness of our campaigns. The proof is in their results and each month we go from strength to strength. I would highly recommend."
Matthew White Director

Proactive, data-driven and supportive

"A great company to work with — very proactive, data-driven, and supportive of our business needs. Would highly recommend working with Reef."
John Quertermous Head of Marketing & Tourism

They live and breathe digital

"We chose Reef because they are dedicated. They live and breathe digital - it's part of their DNA - and that was really important to us. We didn't want an agency that just tacked on digital as an afterthought"
Bridget Devlin Head of Marketing Australia & New Zealand

Excellent web traffic results

"We have been working with Reef for over a year and have seen excellent web traffic results and improvements to our website in that time. They are clearly passionate about the NFP space and take a warm and personal approach to building client relationships."
MTC Australia Marketing Team

Rapid SEO improvement

"We've had the pleasure of working with Reef Digital for over two years and they have played an instrumental role in our rapid SEO improvement. Their communication and approachability is second to none and their SEO knowledge is flawless and always ahead of the curve. As our business grows, they have been incredibly accommodating with evolving our professional relationship to suit our needs; their indispensable insights and strategic advice have helped our website immensely and we cannot thank them enough for their continued commitment to supporting and improving our business' most important tool."
Evelyn Kandris Content Management & Communications

Impressed by their performance

"I've worked with Reef for nearly two years and have been consistently impressed by their performance. We haven't always given them easy tasks along the way, but they rise to the challenge every time, offering full support and digital expertise. They quickly got to grips with the payments industry and our organic results have been amazing, reflecting their hard work and commitment to their clients. Would highly recommend."
Victoria Galloway Senior Creative Copywriter

Very approachable and competent

"Child Wise has been using Reef Agency for just a couple of months now and the results are already visible and excellent. Very approachable and competent professionals, great to work with and - most importantly - they know what they are doing (not easy to find in agencies these days!). Highly recommended for your organisation's digital campaigns."
Paola Piccinno National Marketing and Business Development Manager

A true pleasure to work with

"Reef employees are a true pleasure to work with. They’re super knowledgeable and always ready to answer any questions we have. They’re very passionate about what they do which really shows in the fact that they always take the extra step to help us out in solving our problems and coming up with better strategies. We really enjoy working with them. Each business has unique problems and Reef understands this. They always take the time to think of the best route for each unique situation. They have helped boost our SEO as well as helped us better understand our position in the digital environment. Plus they’re super polite, which makes each interaction with them a breeze."
Crunch Fitness Marketing Team

Easy to work with

"Great team of people that are very personable and easy to work with. Very passionate about what they do with a lot of energy!"
Diane Taylor General Manager - Marketing & Operations

Seeing a big increase

"A very BIG thank you to the Reef team for ensuring we launched our new website without any SEO hitches! It was a huge reassurance to have the support of a company we trust and the icing on the cake was SEO master Piotr to help us through each step of the process with quick responses and clear guidance. We are seeing a big increase in SERP already! 5-star service guys."
Emma Kopinska Marketing Specialist

Always a pleasure working with Reef

"It's always a pleasure working with Reef. They've brought our SEO game all the way to the top and are always open to criticism and improving their processes when needed."
Silvia Liu Marketing Specialist

Client Experience

From large organisations to SMEs and charities, you’ll get a team with experience across nearly every major industry

  • crunch fitness
  • art kitchen client logo

Case Studies

SEO delivers 477% increase in users for ACON

ACON is Australia’s most recognised LGBTQI non-profit organisation. They’re working towards a tough goal, which is to half HIV transmissions in NSW by 2020, and also provide their own HIV and STI testing service in Sydney.

Improve Organic Search performance for blog posts, growing both international and Australian traffic. The client also wanted to reduce the bounce rate on the blog.

Working with the marketing team at ACON, we developed an SEO-driven content strategy with two components: optimise and improve the search performance of existing content, and create new SEO-driven blog posts.

From January 1st to June 31st of 2019, the client’s organic results quadrupled.


Year on year:

  • 477% increase in Organic Users
  • 54% increase in Organic Australian Users
  • 500% increase in Organic Sessions
  • 35% reduction in Bounce Rate
  • 88% increase in Average Session Duration
  • 1,923% more users with a session greater than 1 minute

Online Advertising and SEO triple 1 year market share goal for internet company MyRepublic

MyRepublic is a multinational internet company headquartered in Singapore. Since its launch in 2011, it has expanded to Australia, New Zealand and Indonesia.

In preparation for launching in Australia, MyRepublic approached Reef to help rapidly establish a strong customer base and achieve exponential customer growth.

Working closely with the MyRepublic team, we created and implemented a multichannel digital marketing strategy using Paid Search, Display, YouTube ads and SEO, operating within strict daily budgets and cost-per-acquisition targets.

Starting from scratch, we were able to successfully attract new customers for a suitable cost-per-acquisition and scale up campaigns quickly, driving rapid market share growth in a highly competitive space. As a result, our engagement grew to also include New Zealand.


  • 1 Year Market Share Goal Trippled

SEO delivers 229% more Valentine’s Day transactions year on year for premier Australian florist Fresh Flowers

Fresh Flowers is one Australia’s largest florists, first opening their doors in the 1920’s.

Design and execute a market leading SEO strategy that would drive rankings and conversions nationally, keeping ahead in a highly competitive industry and delivering clear commercial impact.

Working closely with the Fresh Flowers team, we created and implemented a complete SEO strategy covering technical, content, link building and digital PR components, and enhanced data tracking and analytics capabilities. As part of this strategy, particular attention was placed on seasonally important days like Valentine’s Day and Mother’s Day.

Nationally, Organic Search rankings and visits have steadily increased for a wide variety of high volume, high intent search terms, making SEO a major driver of new business and providing strong ROI.


Comparing Valentine’s Day performance from Organic Search, Year on Year:

  • 114% increase in users
  • 229% increase in transactions
  • 310% additional revenue

PPC delivers 204% more sales and 23% less cost-per-acquisition for Zoom Travel Insurance

Zoom provides Australians with reliable, great value travel insurance, no matter where they’re zooming to. Its founders are pioneers of the online travel insurance industry and have been innovating and selling travel insurance products for more than eighteen years.

Drive PPC performance to improve conversion rate and return on investment.

Working closely with the Zoom team, we analysed historical performance and rebuilt the Google Ads account accordingly, then introduced market-leading AI into the bidding strategy. We then continuously optimised performance through ad copy testing, keyword expansion and refinement, audience targeting adjustments and conversion focused budget pacing, while rolling out and testing new platform features.

Sales, revenue, ROI and conversion rate all up, cost per acquisition down.


Comparing Year on Year:

  • 204% increase in Sales
  • 128% increase in Revenue
  • 554% increase in ROI
  • 23% decrease in CPA
crunch fitness

SEO delivers 101% increase in gym sign ups for Crunch Fitness year on year

Crunch Fitness started as one small gym in a humble basement studio in New York City’s East Village in 1989 as a welcoming place for a diverse group of people to get fit. The brand now has over hundreds of gyms worldwide.

Use SEO to drive more relevant, valuable traffic, increase the brand footprint across search results and encourage visitors to join online, book a tour or download a free program.

Working closely with the Crunch team, we created and implemented a complete SEO strategy covering technical, content, link building and digital PR components, and enhanced data tracking and analytics capabilities. As part of this strategy, particular attention was placed on content strategy, influencer engagement, and local SEO.

Organic Search has reached tens of thousands of new prospects who are considering joining a gym and is a major driver of new sign-ups.


Comparing Year on Year:

  • 101% increase in gym sign ups from Organic Search
  • Organic Search has become the leading online channel for new conversions

PPC delivers a 200% increase in online bookings while reducing CPA by 42% for MSC Cruises

MSC Cruises is the world’s largest privately-owned cruise line, carrying millions of passengers each year to 67+ countries around the world.

Improve PPC performance to overcome increased competitor activity within a predefined budget.

Working closely with the MSC Cruises team, Reef refreshed the PPC strategy to capture high-intent searchers and maintain top of page ad positions. Working to the brief, we carefully restructured campaigns, reallocated budgets, introduced new ad copy and tested bidding strategies in an effort to surpass our KPIs.

One in three ad interactions resulted in bookings, with a 42% reduction in CPA and 200% increase in online sales.


In three months:

  • Online bookings increased by 200%
  • Enquiries increased by 272%
  • Cost-per-acquisition decreased by 42%
  • Paid search was the highest-converting in the channel mix

SEO delivers 375% increase in conversion value for degree applications for the University of Newcastle

The University of Newcastle is in the top three percent of universities worldwide, with six subjects ranked in the world’s top 100 and an overall total of 15 subjects ranked in the world’s top 200. Its twelve schools have a total enrollment of 37,000 students and employ over 2,500 academic and administrative staff.

With a sprawling web presence consisting of hundreds of thousands of pages across multiple faculties, microsites and other web applications, Reef was tasked with formulating a commercially effective organic search strategy. The aim was to optimise degree, major and study area pages to rank for the correct, intent-focused keywords and to increase conversions for the University’s Undergraduate degree programs.

Working closely with key stakeholders from both faculty and administrative staff, Reef optimised 164 study areas, degree and major pages based around the customer journey tha prospective students would typically take. We also delivered SEO training.

By focusing the optimisation of the site on intent-based keywords around the prospective customer journey, relevant to each page grouping, traffic quality greatly improved.


Year on year:

  • 375% increase in conversion value for degree applications
  • 350% increase in overall number of conversions
  • 6% increase in average session duration

PPC delivers a 300% increase in conversions for Care Careers

Care Careers is a not-for-profit initiative that aims to attract talented people from all backgrounds to work in the disability, community and aged care sector in Australia. Its job board is an Australia-wide platform for a broad range of roles within aged care, disability, community and healthcare, and they offer a fully staffed Careers Centre to assist jobseekers and advertisers.

Use PPC to help position CareCareers as a leading platform for the Australian care sector, boosting the number of job seekers who find their perfect role and increasing overall job subscriptions and applications on the Care Careers website.

Working closely together, Reef helped Care Careers to apply for the Google Ad Grants program which provides a free search advertising budget to eligible nonprofit organisations. With this in place and a clear set of objectives for how to use it along with a standard paid budget, Reef formulated a strategy using Search, Display, YouTube and Social ads, together.

A robust presence across search, display and video channels delivering a 300% boost in conversions over six months.


In 6 months:

  • Conversions increased 300% on Google Ads
  • 35% conversion rate on Bing Ads
  • Average CPC reduced of 92% for Display ads

PPC delivers record-breaking EOFY campaign results for ACRF

The Australian Cancer Research Foundation was founded in 1984 with the mission to outsmart cancer by providing world-class scientists with the equipment they need to improve prevention, diagnosis and treatment for all types of cancer.

Improve PPC performance with a focus on driving conversions and improving brand awareness.

Working closely with ACRF, we formulated a new strategy for using their Google Ad Grant alongside standard Google Ads, using each for its strengths. We also expanded activity across Display, YouTube Ads and Social Advertising, and helped provide SEO guidance to successfully navigate a website redesign.

Record-breaking EOFY campaign results.


Client feedback:

  • “Thank you! It’s been great to work with you and the team. The responsiveness to our request is super and we finally feel we are making progress with SEM.” – Michaela Lauren, Communications Manager

SEO delivers 199% increase in sessions for Order-In

Order-In is Australia’s #1 corporate catering platform, striving to take the fuss out of ordering food for the office and giving businesses easy online access to the best local caterers.

Improve Organic Search performance while having complete transparency about the activities underway and better measuring channel contribution and ROI.

Working closely with the Order-In team, we created and implemented a complete SEO strategy covering technical, content, link building and digital PR components, and enhanced data tracking and analytics capabilities. Particular emphasis was placed on identifying technical and user experience problems, and developing a strong SEO foundation that would serve the company for the long-term.

Steady improvements in Organic Search performance leading to thousands of new sessions each month/


Year on year:

  • 199% increase in Organic Search sessions

PPC delivers a lift in conversion value of 55% for Opera Australia

Opera Australia is Australia’s national opera company. Since its foundation in 1956, it has showcased the world’s greatest opera and musical theatre.

Raise awareness and drive conversions from people in Australia and researching from abroad.

Opera Australia has both a normal Google Ads account and a Google Grant Account, so we formed a strategy to use each to its potential by selectively targeting various stages of the audience buying cycle. We also carried out our standard operating procedures of restructuring the Google Ads accounts to improve targeting, continuously introducing new ad copy variations as challengers and to stay up-to-date with new events, taking advantage of ad extensions, expanding and refining keywords, alternating bid strategies and improving tracking capabilities to generate better data for optimisation.

Digital advertising continues to be a key traffic and conversion driver for the organisation.


In three months after restructuring the account:

  • Increased the total value of conversions by 55.8%

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