The Reef Blog

Insights and strategy across PPC, SEO and Conversion Rate Optimisation to help you drive growth and competitive advantage online

SEO

How we ranked a client for 219% more keywords after a website migration

Conversions

119 Conversion Rate Optimisation Best Practices (Grouped By Category)

Google Ads & PPC

How Can Digital Marketers Increase Conversions in Google Ads in 2020?

SEO

What is the most important element of SEO for 2020?

Content Marketing

How a Blog Strategy Led to a 1000% Increase in Organic Traffic for a Top Hair Appliance Company

Conversions

What Does The Process Of Conversion Rate Optimisation Look Like? (Hint: It’s Not Jumping Straight To A/B Testing)

General

What’s the best marketing decision you’ve made in 2019?

Google Ads & PPC

Improving Google Ads Performance With Conversion Action Sets

Content Marketing

3 Ways Nonprofit Organisations Can Create a Campaign-Focused Blog Strategy

General

An Overview To Running A Successful Facebook Ads Campaign [Video]

General

The 5 Stages Of Awareness And How To Effectively Market To Each

General

What 6,000 Effie-winning Campaigns Over the Past 50 Years Have in Common

Google Ads & PPC

How Can Digital Marketers Increase Conversions in Google Ads in 2020?

Google Ads & PPC

Improving Google Ads Performance With Conversion Action Sets

Google Ads & PPC

Creating Google Search Ads That Are Better Than Competitors: 5 Field-Tested Tactics

Google Ads & PPC

What Online Ad Formats Should You Use? 33 Examples for 2019

Google Ads & PPC

Improve The Performance Of Your Google Ad Grants Account In 2019

Google Ads & PPC

Reef Wins Two Awards at Regional Bing Partner Awards 2019

Google Ads & PPC

6 Concepts for Creating Landing Pages That Convert (Video)

Google Ads & PPC

Reef named as the first Google Ad Grants Certified Professional in Australia

Google Ads & PPC

Google Shopping Bootcamp 2018

Google Ads & PPC

4 Tactics to up your Facebook Ads game

Google Ads & PPC

Phrase Match Modifier – What It Is & Why You Should Be Using It

Google Ads & PPC

Bid Automation: The Basics of Machine Learning & A Guide to Smart Bidding

SEO

How we ranked a client for 219% more keywords after a website migration

SEO

What is the most important element of SEO for 2020?

SEO

6 Game-Changing SEO Takeaways From SMX Advanced 2019

SEO

5 Ways To Improve The SEO Performance Of Your Tax Appeal Landing Pages

SEO

Think with Google Video: Behind the Scenes on The Future of Search

SEO

5 Lessons from Google’s Search Quality Rating Guidelines

SEO

Website Redesign & SEO: What To Get Right & Why (2019)

SEO

3 Proven Methods To Achieve Featured Snippets In Search

SEO

4 Ways NFPs Can Improve Their Content Strategy for Better Conversions

SEO

SEO Services, Explained: The Definitive Guide

SEO

3 Easy Ways to Build Links for SEO without Fresh Content

SEO

Are keywords still important for SEO?

Digital Marketing

The Fastest Way to Improve Personas: Start Tracking “What We’ve Learned”

Digital Marketing

How To Design Your Marketing Strategy Around The Customer Journey (And Move People Through The Funnel)

Digital Marketing

7 Powerful SEO Strategy Upgrades to Go Next Level

Digital Marketing

Reef Shortlisted for 2017 Google AdWords Agency Award

Digital Marketing

6 Key Aspects of Successful & Impactful Content Marketing

Digital Marketing

Connecting SEO & PPC for smarter search marketing

Digital Marketing

3 Google Analytics Metrics to Measure the Hidden Impact of Blog Posts and Content Marketing

Digital Marketing

5 Mistakes When Trying To Understand Your AdWords Performance

Digital Marketing

The 3 Practical, Powerful Marketing Team Values that WIN

Digital Marketing

Still In Denial About The Importance Of Mobile Traffic? Time Is Running Out…

Digital Marketing

Should I Bid On Competitors’ Keywords?

Digital Marketing

Keyword Planner Restrictions Imposed For Low Spending AdWords Accounts

Analytics

Why Your Google Analytics Engagement Report Could Be Inaccurate And Two Custom Metrics To Improve It

Analytics

Better Content Marketing Measurement: 4 Google Analytics Hacks

Analytics

How to Automate Reports with SuperMetrics & Google Sheets

Analytics

3 Google Analytics Metrics to Measure the Hidden Impact of Blog Posts and Content Marketing

Analytics

Cross-device conversion-tracking on Google AdWords

Analytics

Benchmark Data For Online Marketing – How Does Your Company Compare?

Analytics

How To Use Google Analytics Interests Reports To Fuel Content Creation & Attract The Right Audience

Analytics

Using The Google Solutions Gallery To Access Ready Made Advanced Analytics Reports

Analytics

How To Analyse Cross Device Conversion Data

Analytics

Stay on top of your Analytics account with Custom Alerts.

Analytics

To Attribute or Not to Attribute?

Analytics

These little things called Annotations

Content Marketing

How a Blog Strategy Led to a 1000% Increase in Organic Traffic for a Top Hair Appliance Company

Content Marketing

3 Ways Nonprofit Organisations Can Create a Campaign-Focused Blog Strategy

Content Marketing

A Headline Copywriting Technique That Could Improve Traffic By Up To 38% [Video]

Content Marketing

5 Ways To Improve The SEO Performance Of Your Tax Appeal Landing Pages

Content Marketing

4 Ways NFPs Can Improve Their Content Strategy for Better Conversions

Content Marketing

5 Ways To Choose Blog Topics That Boost Conversions

Content Marketing

3 Google Analytics Metrics to Measure the Hidden Impact of Blog Posts and Content Marketing

Content Marketing

3 Reasons Why Your Business Blog Isn’t Helping Your SEO

Content Marketing

3 Ways To Ensure Your Content Always Stays ‘On Brand’

Content Marketing

The Right Way To Use Keywords

Content Marketing

How To Generate More Customer Reviews Online

Content Marketing

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