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The 3 Practical, Powerful Marketing Team Values that WIN

Why do some digital marketing teams win? After serving hundreds of clients in the most competitive industries, the answer is becoming clear. All other things being equal, there are 3 team values that the most successful teams share – and the rest, don’t. Better yet, these values are ready to use immediately and don’t require any budget. If you want your team to get more good work done, save time, capture opportunity earlier and eliminate waste, these are for you.

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Adwords Update: New Ad formats and how to use them

This is the short preview of the post that should be no more than 55 words long. It’s normally just the first paragraph (or almost) of the post. As Google rolls out Expanded Text Ads for AdWords users, it’s important to note that the additional characters you gain from Expanded Text Ads are just one…

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5 Reasons Why You Should Focus On Digital PR

While wielding cocktails at fabulous parties is a PR stereotype I won’t completely deny, many companies are still yet to take advantage of the new age of Digital PR and how it immensely benefits your brand, not just with awareness and reach like traditional PR, but with measureable results. So as I sip on this…

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Google Announces Mobile Priority Indexing

As if you needed anymore reasons to ensure your website is mobile compatible, Google’s Webmaster Trends Analyst, Gary Illyes, confirmed yesterday during PubCon that the search engine will be indexing the mobile versions of a website as the primary index, not the desktop pages. While we’ve known for sometime now that mobile searches have surpassed…

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Snapchat Introduces Creepy Ads

Recently we wrote about Snapchat creating the ‘Stories Movement’, with Twitter and Instagram adding these features to their platforms. Now it appears that Snapchat is returning the favour with new targeting features that bare close resemblance to Facebook’s ‘audiences’. While advertisers will cheer at the prospect of new advertising options, Snapchat’s audience targeting will directly…

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Should I Bid On Competitors' Keywords?

Bidding on competitor’s brand names is quite common in many industries. If done correctly, it can result in a fast performance improvement and get you a valuable share of your competitor’s traffic. It is more or less accepted from Google’s side as long as you follow their ad policies and don’t include trademarked terms in…

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