All You Need To Know About Google’s New Expanded Text Ads

Two weeks ago, Google made an announcement that they were implementing` one of the biggest changes in their text ads in over a decade. After a Beta phase starting earlier this year, expanded text ads (ETAs) are now the standard for every AdWords user as of July 26th. The previous ad format won’t be able to be created after October 26th, however, Google did not announce yet when it will … Continue reading

AdWords Gets A Facelift…Finally!

A lot has happened since AdWords last updated it’s interface. The first African American President, Barack Obama, was elected, then re-elected, we had the Beijing & London Olympic Games, Bill Gates retired from Microsoft, pop icon Michael Jackson and Apple CEO Steve Jobs passed away, and the UK voted to leave the European Union. While the AdWords changes won’t have the same impact on the world at large, it certainly … Continue reading

Balancing Brand Awareness & Lead Generation in Search Campaigns

Often businesses choose Search Advertising because it drives immediate traffic and generates leads more quickly, therefore Search has been taken as a go-to channel whenever businesses want a quick fix. However, the potential of Search to be a more integrated platform within a long-term strategy is often underestimated. This article elaborates how both lead generation and brand awareness can be achieved by an integrated search strategy. Lead Generation In online … Continue reading

Cross-device conversion-tracking on Google AdWords

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This morning, I woke up, did some reading at home using my tablet. Then I hopped on the bus and caught up with news and emails using my phone. Once at the office, I turned on my laptop computer and started working. Sounds familiar? That’s because nearly everyone is constantly connected to the Internet across several devices, each day. This is what Google calls micro-moments. Again according to Google, 61% … Continue reading

3 Ways To Ensure Your Content Always Stays ‘On Brand’

If you want to attract your target audience to your website then you need to create regular content that appeals to their interests. This is true whether you are trying to build awareness, improve your search presence for certain keywords, reach new audiences, persuade people to take an action and just about everything else you can think of to grow your business online (or offline). Content is at the core … Continue reading

Unique Selling Propositions (USPs): Trigger Questions for Defining Yours

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Have you recently been asked the question “What makes your company different?” or “What makes your company unique?” From pitches to proposals and RFP responses, to sales messaging, positioning and strategy, you need a firm understanding of your USP. Because when you have it, you’re able to quickly communicate the two most important questions prospects care about most: What can you do for me? Why you? Entire books have been … Continue reading

Why You Need Native Display Advertsing

The times when consumers could be reached and convinced with untargeted mass marketing by the company with the loudest voice are over. Today’s consumers are not receptive to passive promotion, they require active communication and engagement until they are ready to buy. With the shift to mobile the expectations for a great user experience grew even more. Having mobile optimised websites is no longer seen as a “nice to have”, … Continue reading

How To Make Your Website Awesome With UX

One of my biggest gripes with online marketing is poor customer experience. Too many brands, big and small, still fail to deliver pleasurable experiences to visitors despite pouring hundreds of millions of dollars into advertising to attract visitors. In fact, research from Google points out that users form their first opinions about a website in just 50 milliseconds, and in some cases it’s as low as 17 milliseconds. While user … Continue reading

Has Snapchat Revolutionised The Way We Market In-App?

Last month Snapchat announced that it will use more advertising through its app in order to grow revenue for its investors. This seems to follow a different direction for Snapchat and posed a question as to how CEO Evan Spiegel will implement the change as he’s previously labeled a large handful of online ad formats as being “creepy” and a disruption to users. When looking at the newly leaked US … Continue reading

Make Pokémon GO Work For Your Business

Unless you’ve been living under a rock, that’s inside a cave… on the moon, you’ve no doubt witnessed the social phenomena that is Pokémon GO. The augmented reality app is already smashing records left, right and centre since its release last week boasting 21 million active users per day in the USA alone. While the literal hoards of ‘trainers’ pursue a wide range of digital monsters sparsely dotted around this … Continue reading