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Why You Shouldn’t Freak Out About Google Removing Exact Match Keywords

RIP [Exact Match] Spelling snobs recoil in disgust for Google has forgiven the literary challenged by removing an option in the exact match settings. Google has made it compulsory for advertisers to opt in for close variants in exact match keywords. Up until a few days ago this option was a default setting that you…

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Google Adwords Opportunities: Think Before Taking Action

I love working within the Adwords interface, not only does the data challenge you on a daily basis but once in awhile it throws you a curve ball without warning and up pops a new Beta product. This happened to me again the other day when I was examining the Opportunities Tab. For people that…

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5 Mistakes When Trying To Understand Your AdWords Performance

How does your AdWords perform? I mean, seriously? In a Google dominated world, AdWords spend can be a significant part of your marketing budget. You’ve probably already spent a lot of time communicating your goals with your agency, maybe even tried to get your head around the sophisticated AdWords interface and metrics. And you are…

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The 3 Practical, Powerful Marketing Team Values that WIN

Why do some digital marketing teams win? After serving hundreds of clients in the most competitive industries, the answer is becoming clear. All other things being equal, there are 3 team values that the most successful teams share – and the rest, don’t. Better yet, these values are ready to use immediately and don’t require any budget. If you want your team to get more good work done, save time, capture opportunity earlier and eliminate waste, these are for you.

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Adwords Update: New Ad formats and how to use them

This is the short preview of the post that should be no more than 55 words long. It’s normally just the first paragraph (or almost) of the post. As Google rolls out Expanded Text Ads for AdWords users, it’s important to note that the additional characters you gain from Expanded Text Ads are just one…

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5 Reasons Why You Should Focus On Digital PR

While wielding cocktails at fabulous parties is a PR stereotype I won’t completely deny, many companies are still yet to take advantage of the new age of Digital PR and how it immensely benefits your brand, not just with awareness and reach like traditional PR, but with measureable results. So as I sip on this…

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