Should I Bid On Competitors’ Keywords?

Kiev, Ukraine - February 21, 2012 - A logotype collection of well-known world brand's printed on paper. Include Google, Mc'Donald's, Nike, Coca-Cola, Facebook, Apple, Yahoo, Nikon, YouTube, Adidas, Amazon.com, Unilever, Twitter, Mastercard, Samsung, Canon and Starbuck's logos.
Bidding on competitor’s brand names is quite common in many industries. If done correctly, it can result in a fast performance improvement and get you a valuable share of your competitor’s traffic. It is more or less accepted from Google’s side as long as you follow their ad policies and don’t include trademarked terms in your ad creatives. On the flip side, it can cause serious damage in the long … Continue reading

3 Reasons Why Your Business Blog Isn’t Helping Your SEO

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One of the most common questions I get asked is “why isn’t my blog working for me?”. In this context, it’s usually about SEO and improving your organic ranking. While it’s not always easy to answer this question, there’s definitely a few things that I look out for when I go through a blog to investigate. Here’s my top 3 tips to look out for when you want to make … Continue reading

Keyword Planner Restrictions Imposed For Low Spending AdWords Accounts

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A few weeks ago I opened the Google keyword planner to do some research for one of my clients. It’s an everyday task for me, so imagine my surprise when I was suddenly shown this message: “To use Keyword Planner, you need to have at least one active campaign”. Image credit. After a moment of confusion and several page reloads I found out that Google had announced some major changes … Continue reading

Snapchat Creates Stories Movement

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Two of social media’s heavy weights, Instagram and Twitter, announced brand new features to their applications last week. They allow you create and share short videos and arrange them to make a story, pretty cool right? Man how do they come up with this stuff?! Oh that’s right, they didn’t. As many of you will already know, both Instagram and Twitter have decided that Snapchat was on to something and … Continue reading

4 Free (& 1 Paid) Google SEO Resources for Standing-Out in Search

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Chances are that if you run a business, Google plays an important role in connecting your target audience with your website. The purpose of this post is to connect you with resources provided by Google that are particularly beneficial, four of which are free, so that you can use this to your advantage and stand-out in search results. Let’s get started. #1: Google Search Engine Optimisation Starter Guide What it … Continue reading

All You Need To Know About Google’s New Expanded Text Ads

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Two weeks ago, Google made an announcement that they were implementing` one of the biggest changes in their text ads in over a decade. After a Beta phase starting earlier this year, expanded text ads (ETAs) are now the standard for every AdWords user as of July 26th. The previous ad format won’t be able to be created after October 26th, however, Google did not announce yet when it will … Continue reading

AdWords Gets A Facelift…Finally!

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A lot has happened since AdWords last updated it’s interface. The first African American President, Barack Obama, was elected, then re-elected, we had the Beijing & London Olympic Games, Bill Gates retired from Microsoft, pop icon Michael Jackson and Apple CEO Steve Jobs passed away, and the UK voted to leave the European Union. While the AdWords changes won’t have the same impact on the world at large, it certainly … Continue reading

Balancing Brand Awareness & Lead Generation in Search Campaigns

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Often businesses choose Search Advertising because it drives immediate traffic and generates leads more quickly, therefore Search has been taken as a go-to channel whenever businesses want a quick fix. However, the potential of Search to be a more integrated platform within a long-term strategy is often underestimated. This article elaborates how both lead generation and brand awareness can be achieved by an integrated search strategy. Lead Generation In online … Continue reading

Cross-device conversion-tracking on Google AdWords

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This morning, I woke up, did some reading at home using my tablet. Then I hopped on the bus and caught up with news and emails using my phone. Once at the office, I turned on my laptop computer and started working. Sounds familiar? That’s because nearly everyone is constantly connected to the Internet across several devices, each day. This is what Google calls micro-moments. Again according to Google, 61% … Continue reading

3 Ways To Ensure Your Content Always Stays ‘On Brand’

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If you want to attract your target audience to your website then you need to create regular content that appeals to their interests. This is true whether you are trying to build awareness, improve your search presence for certain keywords, reach new audiences, persuade people to take an action and just about everything else you can think of to grow your business online (or offline). Content is at the core … Continue reading