Why You Need Native Display Advertsing

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The times when consumers could be reached and convinced with untargeted mass marketing by the company with the loudest voice are over. Today’s consumers are not receptive to passive promotion, they require active communication and engagement until they are ready to buy. With the shift to mobile the expectations for a great user experience grew even more. Having mobile optimised websites is no longer seen as a “nice to have”, … Continue reading

How To Make Your Website Awesome With UX

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One of my biggest gripes with online marketing is poor customer experience. Too many brands, big and small, still fail to deliver pleasurable experiences to visitors despite pouring hundreds of millions of dollars into advertising to attract visitors. In fact, research from Google points out that users form their first opinions about a website in just 50 milliseconds, and in some cases it’s as low as 17 milliseconds. While user … Continue reading

Has Snapchat Revolutionised The Way We Market In-App?

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Last month Snapchat announced that it will use more advertising through its app in order to grow revenue for its investors. This seems to follow a different direction for Snapchat and posed a question as to how CEO Evan Spiegel will implement the change as he’s previously labeled a large handful of online ad formats as being “creepy” and a disruption to users. When looking at the newly leaked US … Continue reading

Make Pokémon GO Work For Your Business

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Unless you’ve been living under a rock, that’s inside a cave… on the moon, you’ve no doubt witnessed the social phenomena that is Pokémon GO. The augmented reality app is already smashing records left, right and centre since its release last week boasting 21 million active users per day in the USA alone. While the literal hoards of ‘trainers’ pursue a wide range of digital monsters sparsely dotted around this … Continue reading

Facebook Live & What It Means For Marketers

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With the launch of Facebook Live, the most used social network in the world is up against apps like Meerkat and especially Periscope, the latter acquired by Twitter in March 2015, in the field of live- streaming. While it’s a great new feature to share moments with your friends, how can you leverage this tool for your marketing strategy? What is “Facebook Live”? The application “Live” allows you to broadcast … Continue reading

The Ultimate Guide To Display Targeting

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It’s a huge surprise to me that Display campaigns are still a set-and-forget thing for many businesses. As it lies buried in some AdWords accounts, the potential business opportunities also lie dormant. While it’s true that you get cheap clicks more easily on Display Networks, it’s not the best way to use it in your marketing mix. Once you’ve been exposed to the multiple targeting methods on Display Networks, you … Continue reading

Are There SEO Benefits From Switching to HTTPS?

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It’s been two years since Google announced, on its Webmaster Central Blog, that HTTPS was considered a ranking signal. In December last year, Google also confirmed that all HTTPS websites would be indexed by default, as it attempted to promote “a private experience between the user and the website”. However, switching to HTTPS is still an arguable topic for digital marketers, as this secure website system is considered as a … Continue reading

Watch Out! Mum & Dad Are On Snapchat

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Remember when your parents first discovered Facebook…? Yep, well the same thing is about to happen with Snapchat, if the latest statistics are anything to go by, and I for one am suddenly somewhat thankful that my mum still struggles with answering her iPhone and sending texts (she just discovered emojis last week…?) According to a recent study released by Comscore, 14% of Snapchat users in the US are now … Continue reading

Traffic’s A Slow Way To Get Somewhere; Try CRO!

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With SEO and Performance Media representing the majority of our client engagements, we can safely say that we at Reef know a thing or two about traffic acquisition. Our clients reach out to us because they need help identifying where their potential customers are online, and how to attract them to their website. I’d like to say we’re pretty good at doing so (in a humble way!), but turning those … Continue reading

5 Reasons You Need Video Campaigns

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Advertising on YouTube is often one of the last steps that marketers undertake.Not only are people scared of the assumed effort it takes to produce a video, but are also often not aware of the power and reach of this medium if it’s used correctly. After my colleague Elodie recently took part in the YouTube Brand Academy, I wanted to highlight 5 reasons why video campaigns should be a part … Continue reading