Category Archives: AdWords & Pay Per Click (PPC)

All You Need To Know About Google's New Expanded Text Ads

Two weeks ago, Google made an announcement that they were implementing` one of the biggest changes in their text ads in over a decade. After a Beta phase starting earlier this year, expanded text ads (ETAs) are now the standard for every AdWords user as of July 26th. The previous ad format won’t be able…

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AdWords Gets A Facelift…Finally!

A lot has happened since AdWords last updated it’s interface. The first African American President, Barack Obama, was elected, then re-elected, we had the Beijing & London Olympic Games, Bill Gates retired from Microsoft, pop icon Michael Jackson and Apple CEO Steve Jobs passed away, and the UK voted to leave the European Union. While…

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Balancing Brand Awareness & Lead Generation in Search Campaigns

Often businesses choose Search Advertising because it drives immediate traffic and generates leads more quickly, therefore Search has been taken as a go-to channel whenever businesses want a quick fix. However, the potential of Search to be a more integrated platform within a long-term strategy is often underestimated. This article elaborates how both lead generation…

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Cross-device conversion-tracking on Google AdWords

This morning, I woke up, did some reading at home using my tablet. Then I hopped on the bus and caught up with news and emails using my phone. Once at the office, I turned on my laptop computer and started working. Sounds familiar? That’s because nearly everyone is constantly connected to the Internet across…

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Why You Need Native Display Advertsing

The times when consumers could be reached and convinced with untargeted mass marketing by the company with the loudest voice are over. Today’s consumers are not receptive to passive promotion, they require active communication and engagement until they are ready to buy. With the shift to mobile the expectations for a great user experience grew…

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The Ultimate Guide To Display Targeting

It’s a huge surprise to me that Display campaigns are still a set-and-forget thing for many businesses. As it lies buried in some AdWords accounts, the potential business opportunities also lie dormant. While it’s true that you get cheap clicks more easily on Display Networks, it’s not the best way to use it in your…

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