In this video, we’ll be talking about the Google Ad Grants program. For further information, please visit:
We hope this helps you, or a charity or non profit you support.
Hi and welcome to Rapid Immersion, where we discuss questions and topic areas within the digital marketing ecosystem.
Today: Google Ad Grants. If you’re a charity or non-profit, you can get up to $10,000 per month in free search engine advertising from Google. Let’s find out how.
Google Ad Grants is the non profit edition of Google’s main advertising platform, AdWords.
With the first level of the Google Ad Grants program, your organisation can get up to $329 per day, or $10,000 per month, of free pay per click search advertising. And if you’re using that to full effect, there’s a second tier of the program that will give you up to $40,000 per month.
Now, AdWords is great as it allows you to raise the online visibility of your organisation as people search Google using keywords relevant to your mission and purpose. If your ad is triggered, it will appear at the top of search results, or along the right hand side column. In this way, your organisation has the opportunity to connect with people who are already actively searching the web for information using phrases that are relevant to your organisation, which can be powerful for driving donations or attracting volunteers.
So, who can qualify for the Google Ad Grants program?
To find out if you’re eligible, you’ll find a link to Google’s requirements below this video. Essentially, if you are a genuine non-profit and have a functioning website, you’re on the right track, so it’s worth applying. In our experience, Google are pretty responsive and helpful with approving ad grant status.
Now, two points to be aware of:
- Once your Google Ad Grants status has been approved and your account is live, please do NOT set and forget! Google will revoke your approval if your account is not being actively managed, and once revoked, it might be tricky to regain as you’ll no longer be in good standing. At the very minimum, your account needs to be logged into monthly with changes made at least once per 90 days. This should be fairly easy, and aside from just meeting the eligibility requirements, it actually makes sense to be regularly logging and in managing your account, so you receive full value from the platform.
- As of October 2014, Google will give eligible Aussie charities free access to Google Apps. Sweet! This means you can run your organisation’s email and file storage in the cloud for free, powered by Google’s ultra-fast servers, which is ideal if your operations take place on a global scale. You can find out more by searching for ‘Google Non Profits’ or by using the links in the post underneath.
Well, thank you for your time today and hope this information has been useful to you, or a charity or non-profit you support. If you have any questions, please feel free to ask.
Cheers and all the best for now.