The icons on this website (homepage, services pages, about us page, etc.) are from The Noun Project

In accordance with attribution requests, we would like to thank the following:

  • Wrench symbol by John Caserta
  • Document symbol by Matt Saling
  • Escalator Up Roger Cook and Don Shanosky
  • Alarm Clock symbol by Okan Bean
  • Line symbol by Scott Lewis
  • Geolocation symbol by Karen McGrane, Josh Clark and Aliona Katz
  • Pencil symbol by Creologica
  • Interchange symbol by ___Lo
  • Info ‘I’ symbol by Philipp Suess
  • Glasses symbol by Kyle Scott
  • Sync symbol by P.J. Onori


Jack Biesek, Gladys Brenner, Margaret Faye, Healther Merrifield, Kate Keating, Wendy Olmstead, Todd Pierce, Jamie Cowgill, Jim Bolek

Planning a new website this year? Get the Website Redesign Checklist

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Every year, several of our clients redesign their websites.

When this happens, there’s a lot to think about.

  • SEO. How do we smoothly transition rankings and traffic?
  • Ad campaigns. Are we updating ad copy, URLs, tracking?
  • Conversion rates. Can we make sure the new site converts better than the old?

Most checklists online (and books) only cover website redesign from one perspective, e.g. SEO. That’s great but incomplete.

None cover SEO, PPC and CRO, together, in a digestible way.

Which is why we needed to create this.

It contains the top 30 highest-priority items to consider packed into two easy-to-print pages. It’s perfect for guiding your team and agency.

Get your checklist now

How we can help you

We can help you drive digital marketing performance by using the world’s most powerful digital marketing channels to full effect

How we can help you

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Would you like to see how Reef can improve your digital marketing campaigns? We welcome the opportunity to share our best ideas with you

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