Think with Google Video: Behind the Scenes on The Future of Search
20 years ago, Google began its quest to organise the world’s information and make it universally accessible and useful.
Since then, much has changed. The web has grown. Google’s evolved. And the way we communicate, find information and research decisions has transformed, too.
In this short video (under 5 mins), Google Fellow & Vice President of Search, Pandu Nayak, and Google AU/NZ Managing Director, Melanie Silva, sit down to see how Search has changed, with glimpses of what’s ahead.
First, AI and Machine Learning is proving to be central to the future of search.
An example of this is with speech recognition, which will enable parts of the world where literacy is lower to still search easily.
Google showed their ability to understand speech last year when Google’s Assistant made a phone call to hair salon and booked an appointment. Check it out here:
AI is also helping with imagery, which you can experience by downloading Google Lens.
Next, Google emphasised their focus on transparency in how their search results work.
They point to their public release of the Google Search Quality Evaluator Guidelines (we blogged about these here), their improvements to Search Console and the clear labelling of paid ads in search results.
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