Reef named as the first Google Ad Grants Certified Professional in Australia
We are enormously proud and thankful to be awarded the Google Ad Grants Certified Professional designation.
Joining just 9 other agencies globally, this achievement celebrates our longstanding work with some of Australia’s most recognised charities and not-for-profits (NFP), including Opera Australia, Variety – The Children’s Charity, National Disability Services, Australian Cancer Research Foundation, and Guide Dogs NSW.
The Google Ad Grants Certified Professional designation is awarded to agencies who have demonstrated an ongoing commitment to the successful management of Ad Grants accounts for not-for-profit organisations and charities.
The Ad Grants scheme can be applied for by any eligible organisation with a valid charitable status and offers up to $10,000 USD per month in AdWords budget.
Reef Director Hadrien Brassens said “We’ve always believed in using our expertise for the greater good. Our team is passionate about supporting NFPs and their noble causes, participating in fundraising and volunteering programs. Helping charity organisations with their digital marketing was a natural step for us.”
“Over the years, Reef has helped dozens of NFP organisations become compliant with the Google Ad Grant program and to this date, maintains a 100% retention rate on these accounts. Becoming Australia and APAC’s first Google Ad Grants Certified Professional agency is an amazing recognition of our work and an achievement we are very proud of.” he added.
The challenge for not-for-profits with the Google Ad Grants scheme is managing and maintaining accounts in line with programme policies which include requirements around performance, bidding and account structure.
Changes made earlier this year to curb abuse of the scheme have significantly increased complexity, with many established charities losing, or at risk of losing, Ad Grants funding and facing reduced performance.
Bidding strategies, cost-per-click (CPC) limits and focus on the ‘primary mission’ of the organisation are all fundamental requirements of the scheme.
“Working with charities and not-for-profits puts an enormous amount of positive energy into our agency. We’re so glad to be able to help use this spend to full potential” fellow Reef Director Chris Redshaw said.
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