Clear, Measurable Results

Your Specialist Digital Marketing Agency for PPC, SEO, Social and Conversion Rate Optimisation

Here to help you drive growth and competitive advantage online

Delivering leads, sales & ROI withPPC, SEO, Social & CRO

From digital marketing strategy to execution, we’ll help you strive for excellence online by improving both your campaigns and website performance, together.

Expanding and evolving yourDigital Marketing Ecosystem

As your digital marketing agency partner, we’ll help you identify, build and test the right mix of channels because the best results come from everything working together, in harmony, like a Reef.

With everything revolving aroundYour Customer's Online Journey

You’ll get a better understanding of how your audience search, how they compare, where they go and what they do online. From first ad impression to form fill or phone call, customer journey thinking connects activity to your audience’s buying cycle.

Using processes, tech and data toContinuously Improve Your Campaigns

You’ll see what’s working, to what extent, what isn’t, why, and what we can do about it. We’re here to help you pull the growth levers that matter to your organisation and rigorously maximise each channel we work with you on.

Ultimately helping you createGrowth and Competitive Advantage

Strengthen your position across paid, owned and earned channels online while receiving detailed competitor insights and building sophisticated strategies designed for the long-term.


From acquisition to conversion, optimisation and expansion, we can help you use the world’s most powerful digital marketing channels to full effect. To connect with our team for an introductory conversation and strategy discussion, please get in touch. We welcome the opportunity to learn about your goals and create a proposal.

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Digital Marketing Agency Specialisms

Born a purely digital agency in 2011, we focus on using the world’s most powerful digital marketing channels to full-effect. These include:

PPC: SEM, Paid Search, Paid Social & Display Advertising

Maximise your Paid Search and Display visibility and rigorously optimise your ads, targeting, bidding, budgets and ad scheduling. We can help you reduce your cost-per-clicks, lower your cost-per-acquisition, lift your conversion rates and maximise your return on investment.

  • Full-service Sydney PPC & Google AdWords agency, from strategy to execution
  • Google Premier Partner with certifications across Search Advertising, Display Advertising, Mobile Advertising, Shopping Advertising and Video Advertising
  • Specialists in multiple ad networks including Google Ads (AdWords) Search and Display, YouTube Ads, Facebook & Instagram Ads, LinkedIn Ads and Twitter Ads
  • Advanced strategies for Remarketing and Retargeting across Search, Display and Social
  • Comprehensive analytics and reporting options including live dashboards that show you the latest performance metrics
  • Market leading technology including Search Ads 360, third-party bid management platforms and scripts, if required. You will get the right technology for your needs because we are technology agnostic, putting forth options based on your unique situation and requirements

SEO: Technical SEO, Content, Link Building & Digital PR

Lift your rankings, attract new visitors and receive more conversions by building your brand’s visibility across Organic Search results.

  • Full-service Sydney SEO agency ready to deliver across SEO Strategy, Technical SEO, Content Strategy and Production, Link Building, Influencer Campaigns, Digital PR and Local SEO. When you work with Reef, you get all the skills needed to thrive in today’s SEO environment.
  • Proven success in highly competitive industries like fashion, food delivery, broadband, education, financial services and law. You’re welcome to see our many SEO case studies and speak with our existing clients.
  • As SEO is and always has been a core competency of our agency, you’ll be served by an experienced team of dedicated SEO practitioners who use a proven framework of activity, providing complete transparency for brand safety and bringing you lasting results

Conversion Rate Optimisation: Landing Pages, Conversion Research & A/B Testing

To complement your traffic acquisition campaigns, we offer Conversion Rate Optimisation to make your website a more effective instrument for generating conversions and delivering ROI.

  • Conversion Rate Optimisation services designed to complement your existing PPC and SEO campaign activity
  • Range of options for CRO, from Landing Page Optimisation to comprehensive CRO strategy
  • Best practice approach that includes activity like improving your analytics and tracking accuracy, persona and audience segmentation, heuristic analysis of website elements and competitors, user testing and surveys for audience feedback, quantitative data analysis to find out how people are using the site and where the biggest issues are, hypothesis creation using established psychological principles, test prioritisation to work on high impact items first, creative design and copywriting to produce challenger variations, A/B testing and post-test analysis wrap-ups
  • Ready to help you if you’re new to CRO and ready to get started, or if you already have testing programmes in place

Google Ad Grants Assistance

Get more value from your Google Ad Grants account. As Australia’s first agency to be awarded the Google Ad Grants Certified Professional status,
we’re passionate about helping charities and NFP organisations with their digital marketing.

  • Google Ad Grant management experts with experience serving over 20 wonderful organisations like Guide Dogs NSW/ACT, Care Careers, Vinnies, ChildFund, the Australian Cancer Research Federation and Opera Australia
  • Close working relationship with the Google Ad Grants team, helping to prevent and quickly solve any compliance issues
  • Ready to assist with strategies for using Google Ad Grant accounts and normal (paid) Google Ads accounts side-by-side as part of your digital marketing mix, leveraging each for its strengths
"Congratulations to the Reef Digital team for winning the APAC Rising Star Award at the 2019 Bing Regional Partner Awards. Reef Digital exemplify our strong partnership, based on a shared vision, providing transparency, collaboration and mutual understanding."
Gregory Ollivier APAC Corporate & Partner Director | Microsoft

How we can help you

We can help you drive digital marketing performance by using the world’s most powerful digital marketing channels to full effect

How we can help you

Get a proposal

Would you like to see how Reef can improve your digital marketing campaigns? We welcome the opportunity to share our best ideas with you

Get a proposal