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Social Advertising

Tap into the world's largest social networks to engage and convert new customers.

Reach your target audience as they traverse social networks, generating a stream of additional leads and sales.

Comprehensive Social Ad Management

Facebook, Instagram, LinkedIn, Messenger and Twitter ad management designed to help you:
  • Instantly connect with audiences matching the targeting specifications of your choosing
  • Keep your brand top-of-mind and recapture conversions using social ad retargeting
  • Drive awareness, consideration and purchase decisions, driving new conversion opportunities


Choose an agency who listens to your needs, responds to your market and strives for success. We build effective social advertising based on your audience, goals and timeframes. Then launch, optimise and measure high performance campaigns across the world’s most powerful platforms.
  • Online advertising specialists led by an ex-Googler
  • High client-satisfaction scores and proactive account management
  • Clear, commercial reporting with useful performance insights
  • Skilled inhouse team across social ad strategy, creative and optimisation
  • Process-driven approach for accuracy and consistency
  • Solutions for B2B and B2C requirements
  • Multiple certifications across the team
  • Ready to help you succeed with social, then scale up


Be there as your prospects traverse Facebook, LinkedIn, Twitter, Instagram and everything in-between.

Whether right next door or across the globe, social advertising connects you to people with the highest commercial and strategic value to your business.

Traditionally known for branding and awareness, social ads have evolved to offer direct response advertisers powerful options for driving leads and sales, at scale.

If it's been a while since you've explored social for your business, you will be pleasantly surprised to see what you can now do.

With bright creative, clear tracking and effective deployment, social ads can become a major value driver within your marketing mix.




You get a full social ad management solution with Reef, matched to your specific requirements. Here's a selection of what that can entail:
  • Facebook - pinpoint targeting to connect with people based on their behaviour, demographics and interests
  • Instagram - drive engagement, build your social profile and reach
  • Audience Network - a network of apps and websites outside Facebook that show Facebook ads within their content
  • Messenger - appear to people on mobile, on the Messenger app
  • LinkedIn - reach active professionals and promote your company updates on the world's largest professional network
  • Twitter - drive traffic to your website, increase tweet engagements and grow your followers


  • Drive ongoing sales of a product or service
  • Promote flash sales
  • Generate leads
  • Gain installs of your application
  • Drive sign-ups for a service, event, platform or something else
  • Promote a cause
  • Promote the completion of a given activity on your website
  • Drive traffic
  • Boost your posts
  • Promote your page
  • Reach people near your business

How Much Does Working With Reef Cost?

We're always happy to discuss appropriate pricing depending on your requirements, budget and performance expectations. For indicative purposes, being able to invest $5k per month in your campaigns with Reef would allow for a selection of options to be available to you.

What's next?

If you would like to get in touch to discuss your situation, please call 02 9412 1817 or complete the form below. You'll get a quick reply from our Sydney based team. The process generally goes something like this:
1. Initial consultation
  • Your introductory chat with our Digital Business Manager, Matt. Share what you're looking for and we'll explain if and how we can help you. If we're a good match, we can proceed to the next step together. If we're not, we'll help point you in the right direction so it's a good use of your time either way.
2. Research and diagnostics
  • To guide our conversations and shape thinking, a detailed analysis of your situation will take place. You'll see examinations of each area important to our discussion, showing you the reasoning and thinking.
3. Receive our best ideas in a detailed, custom proposal
  • Find out everything you need to know to make an informed decision. You'll know exactly what you'll get, when you'll get it and how much it costs.
4. Discuss and confirm
  • Choosing a new agency is an important decision with big consequences. You’ll have all your questions answered so you can proceed with complete confidence, should you like to.
5. Smooth handover (if applicable) and setup tasks
  • Depending on your situation, you may have a transition period from another agency. We are here to help this handover be as smooth as possible, getting up-to-speed quickly on past and current work-in-progress, and helping to handle any administration. You'll also be guided through a short and relatively painless migration into our systems and processes.
6. Let's Go!
  • With the ground work complete, you'll be 100% ready to officially kick-off. Pop a bottle!

A great company to work with. Very proactive, data-driven, and supportive of our business needs. Would highly recommend working with Reef

John Quertermous, Head of Marketing & Tourism at Opera Australia


From acquisition to conversion, optimisation and expansion, we can help you use the world's most powerful digital marketing channels to full effect.

We welcome the opportunity to discuss:

  • Your current digital marketing coverage
  • Your opportunities to create efficiencies and capture potential
  • Your competitive environment
  • Your options and associated timelines for results to arrive
  • Your measurement and tracking choices

We work with clients big and small, B2B, B2C and NFP

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...expect a quick reply from Matt, Digital Business Manager.