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Google Ad Grants Agency


As Australia's first agency to be awarded the Google Ad Grants Certified Professional status,
we're passionate about helping charities and NFP organisations to best use their Google Ad Grants account


We're here to help you:
  • Use your Google Ad Grant to full effect
  • Keep your Google Ad Grant compliant and running smoothly
  • Leverage your Google Ad Grant as a powerful part of your digital marketing mix


Here to help you every step of the way:
  • Team led by an ex-Googler responsible for training agencies
  • First Google Ad Grants Certified Professional agency in Australia
  • Invited by Google to speak about Ad Grants in Sydney & Melbourne
  • Experience with over 20 Charity & NFP clients including Guide Dogs NSW/ACT, ChildFund, Vinnies, CareCareers & Opera Australia
  • Strong relationships with the Google Ad Grants team
  • Established Google Premier Partner agency
  • Numerous Google Certifications across the team
  • Ready to work with both experienced and new Google Ad Grant advertisers


As a Sydney-based team of Google Ads professionals, we're here to listen to the needs of your organisation and deliver effective online advertising based on your audience, goals and timeframes.

From strategy to careful management, we can help you get more value from your Google Ad Grants budget and better measure contribution from the channel.


Should you like more than Google Ad Grant management, you can also receive a complete online advertising solution matched to your specific requirements. Here’s a selection of what that can entail:


  • Google Ads - the world’s largest advertising network, granting you access to Google’s users across the internet
  • Search - target searchers by triggering your ads for the keywords your audiences use, matched with compelling ad messaging and landing pages
  • Display - show image, text, video and multimedia ads as your target audience browse topically relevant websites
  • Remarketing - reconnect with people who have been to your website before but have not yet converted
  • Shopping - place your product images, pricing and special offers in search and shopping results
  • Video - promote your video or TV commercials to interested audiences on YouTube
  • Mobile - drive phone calls, app installs and provide directions for people using handheld devices
  • DoubleClick - access ad inventory with the biggest brands and publishers
  • AdRoll - prospect and retarget with intelligent algorithms
  • LinkedIn - reach influencers, engage audiences and gain followers with text, image and video ads
  • Facebook - pinpoint targeting to connect with people based on their behaviour, demographics and interests
  • Instagram - drive engagement, build your social profile and reach
  • Twitter - drive traffic to your website, increase tweet engagements and grow your followers


  • Advanced Analytics - track form-fills, transactions, user engagement and important actions taking place on your website
  • KPI focused reporting - providing clear channel attribution, progress versus targets and useful insights about marketing performance
  • Phone tracking - to capture calls and match them to your online campaigns


  • Third party tech - including emerging Artificial Intelligence innovations to aid targeting and bidding
  • Network provided - leveraging specialty technologies within each platform
  • Inhouse - developing rules and scripts as per your requirements
  • Early access to new ad network features including invite-only betas that aren’t available to other advertisers yet


  • Team of Sydney specialists who live and breathe Performance Media and who stay up-to-date in this fast moving space
  • Qualified consultants and recognised as Google Premier Partner
  • Led by an ex-Googler responsible for training agencies on how to better maximise their accounts, who you will work with
  • High-contact and in your account constantly to be your specialist 'go to'


How an account is setup, managed and optimised plays a huge role in whether or not it is successful. Performance Media campaigns with Reef use an inhouse methodology that combines best practices with our collective experience and technology. This approach enables clients to benefit from more precise targeting and leaner costs, producing outstanding results in highly competitive industries and earning industry recognition from Google in relation to account health, retention and growth.

How Much Does Working With Reef Cost?

We're always happy to discuss appropriate pricing depending on your requirements, budget and performance expectations. For indicative purposes, being able to invest $5k per month in your campaigns with Reef would allow for a selection of options to be available to you.

What's next?

If you would like to get in touch to discuss your situation, please call 02 9412 1817 or complete the form below. You'll get a quick reply from our Sydney based team. The process generally goes something like this:
1. Initial consultation
  • Your introductory chat with our Digital Business Manager, Matt. Share what you're looking for and we'll explain if and how we can help you. If we're a good match, we can proceed to the next step together. If we're not, we'll help point you in the right direction so it's a good use of your time either way.
2. Research and diagnostics
  • To guide our conversations and shape thinking, a detailed analysis of your situation will take place. You'll see examinations of each area important to our discussion, showing you the reasoning and thinking.
3. Receive our best ideas in a detailed, custom proposal
  • Find out everything you need to know to make an informed decision. You'll know exactly what you'll get, when you'll get it and how much it costs.
4. Discuss and confirm
  • Choosing a new agency is an important decision with big consequences. You’ll have all your questions answered so you can proceed with complete confidence, should you like to.
5. Smooth handover (if applicable) and setup tasks
  • Depending on your situation, you may have a transition period from another agency. We are here to help this handover be as smooth as possible, getting up-to-speed quickly on past and current work-in-progress, and helping to handle any administration. You'll also be guided through a short and relatively painless migration into our systems and processes.
6. Let's Go!
  • With the ground work complete, you'll be 100% ready to officially kick-off. Pop a bottle!

A great company to work with. Very proactive, data-driven, and supportive of our business needs. Would highly recommend working with Reef

John Quertermous, Head of Marketing & Tourism at Opera Australia


From acquisition to conversion, optimisation and expansion, we can help you use the world's most powerful digital marketing channels to full effect.

We welcome the opportunity to discuss:

  • Your current digital marketing coverage
  • Your opportunities to create efficiencies and capture potential
  • Your competitive environment
  • Your options and associated timelines for results to arrive
  • Your measurement and tracking choices

We work with clients big and small, B2B, B2C and NFP

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...expect a quick reply from Matt, Digital Business Manager.