You bring the vision and the goals, and we’ll help you deliver the digital marketing strategy to make it happen.
If your digital marketing strategy isn’t clear…
But your schedule is already full. Building a detailed digital strategy that aligns teams, prioritises effort, and makes the case for budget takes time you don’t have.
You don’t need more to do. You need a plan built to help you lead with confidence.
At Reef, we partner with in-house marketers to turn ambitious goals into actionable digital strategies.
With over a decade of experience and hundreds of successful client engagements, we know what it takes to align stakeholders, build a compelling business case, and deliver a plan the whole organisation can have confidence in.
We run a collaborative, energising two-day workshop designed to turn your goals into a clear plan of action. It's structured, practical, and built to spark alignment across your team. Together, we'll cover:
What success looks like over the next 12 months
Who you need to reach and what they care about
Who you’re up against and how to stand out
Which platforms and tactics will deliver the most value
How to communicate clearly and persuasively
What to track and how to report on it
Options that suit your resources and growth targets
Estimate impact before you launch
Clarify roles and responsibilites
After the workshop, we take time to reflect, refine, and present back a focused, actionable strategy designed to guide your next 12 months with clarity and confidence.
It covers your digital priorities, campaign calendar, channels, and messaging — all aligned to your goals and tailored to your team’s capabilities.
You’ll also receive performance forecasts, KPIs, and a measurement framework to track success. Budget guidance and resourcing options are included to support implementation.
Finally, we define how Reef and your team will collaborate, with clear roles and workflows to keep momentum going.
We understand the pressure that comes with owning a marketing outcome. The stakes are high, expectations are growing, and you’re often juggling competing priorities with limited time and support.
At Reef, we’ve been helping organisations design and execute digital strategies for more than a decade. We’ve worked with corporates, nonprofits, government teams and fast-growing start-ups to help them make sense of the complexity and turn digital potential into measurable results.
We’ll create a tailored, actionable plan — with strategies, channel recommendations and forecasts — designed to move the metrics that matter most to you.
With the right strategy in place, your team gains:
The workshop runs over two days typically via two sessions of 3 hours each. It can be delivered in person or virtually, depending on your team’s location and preference.
We recommend involving key decision-makers and stakeholders from marketing, communications, and leadership. This helps align priorities early and ensures the strategy has internal support.
Very little. We’ll send a short pre-workshop questionnaire to help us understand your goals, audiences, and current marketing setup. We take care of the structure and facilitation from there.
Yes. The strategy is tailored to your internal capabilities and available resources. Whether you have a full team or a single marketer, we’ll build something that’s realistic and actionable.
After the session, we reflect, refine, and deliver your tailored 12-month strategy document. From there, we can support implementation or hand over to your internal team.
Absolutely. Our senior team can support you with campaign execution, optimisation, reporting, and more — as much or as little as you need.
Pricing depends on your organisation’s needs, but as a guide, most two-day strategy workshops including the final deliverable are priced from $11,000 + GST. We’ll confirm scope and costs during our conversations together.
We can help you drive digital marketing performance by using the world’s most powerful digital marketing channels to full effect
How we can help youWould you like to see how Reef can improve your digital marketing campaigns? We welcome the opportunity to share our best ideas with you
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