Content is… King

The maxim ‘content is king’ now rings truer and less cliched than ever before: great content makes the brand-building difference by inspiring conversation, increasing site traffic and improving search visibility.

Help! I don’t have a content strategy.

Don’t worry! We’re specialists at creating content that’s optimised for search engines and users and we believe this approach keeps our clients at the forefront of digital marketing and search.

A modern digital agency must work this way: the rise of social media and the integration of conversational cues into search-engine algorithms means that great content leads to higher search visibility – as well as being the conduit of a brand’s identity and values online.

Content Marketing Services

Each and every content marketing project is different. Working with you and guided by the goals you’d like to achieve, our team will help to scope, prioritise, plan, create, implement and promote the content you need to stand out online.

Content marketing services we regularly provide include:

  • Research & Strategy: to produce a plan of attack and set targets.
  • Idea Generation: to turn research findings into great ideas.
  • Site Copy: to entertain both search engines spiders and (sentient) site visitors.
  • Articles: to encourage sharing and links through entertaining editorial.
  • Blog Development: to build a branded online space to house opinions, features and news.
  • Infographics & Visualisations: to tell the story behind complex information.
  • Influencer Identification: to match content and stories to people who will be interested – especially those with authority within online networks.
  • Content Promotion: to reach the target audiences of your choosing.
  • Community Management: to nurture, develop and grow social presences.
  • Reporting and Refinement: to measure and track progress toward your desired outcomes.

Have a need for great content? Let’s talk.

If you’re planning an online content marketing campaign, you need an experienced agency who lives and breathes digital. To find out if the team at Reef are a match for your company or organisation, say hello today.