5 Reasons You Need Video Campaigns

Advertising on YouTube is often one of the last steps that marketers undertake.Not only are people scared of the assumed effort it takes to produce a video, but are also often not aware of the power and reach of this medium if it’s used correctly. After my colleague Elodie recently took part in the YouTube Brand Academy, I wanted to highlight 5 reasons why video campaigns should be a part … Continue reading

Store Visits: Measuring Foot Traffic from AdWords – Rapid Immersion #12

Store Visits with AdWords
Hi and welcome to Rapid Immersion, where we discuss questions and topic areas within your digital marketing ecosystem. This week: measuring Store Visits from AdWords campaigns. One of the challenges retailers face with AdWords management is measuring the amount of foot traffic from people who choose to visit and buy in-store. In the online environment, measuring e commerce activity is usually something that’s possible in great detail. You can see … Continue reading

How to Show Ads Based on User Behaviour – Rapid Immersion #11

how to target users based on their behaviour
Hi and welcome to Rapid Immersion, where we discuss questions and topic areas within your digital marketing ecosystem. This week: How to show ads based on user behaviour. To start us off here, let’s imagine that you’re an advertiser who is running campaigns for Search and Remarketing using Google AdWords. Your search campaigns are performing well and your coverage is excellent: all the converting terms you’d like to show up … Continue reading

AdWords Ads Not Showing – What’s Going On?

AdWords Ad Not Showing
Hi and welcome to Rapid Immersion, where we discuss questions and topic areas within your digital marketing ecosystem. This week: ‘I searched for my keyword but my AdWords ad isn’t showing. What’s going on?’ To start out, this is an item that every AdWords advertiser has or will face. If you’ve been using AdWords for some time, chances are that you’ve searched for your own keywords but not seen your … Continue reading

SEO Basics: How to Define a Quality Link – Rapid Immersion

How to define a quality link from an seo perspective
Hi everybody and welcome to Rapid Immersion, where we discuss questions and topic areas within your digital marketing ecosystem. In this episode, SEO Basics: How to Define a Quality Link we pick up where we left off in our last video SEO Basics: Why Do Links Matter for SEO? (if you haven’t yet seen that yet, you may like to check it out first). Enjoy! We finished off last time … Continue reading

Rapid Immersion: Adwords: Should I bid on branded keywords?

Adwords Should I bid on Branded keywords
Hello and thank you for watching Rapid Immersion, where we discuss a wide variety of topics within the digital marketing ecosystem. In today’s episode, I will try to give you the best answer to the following question: In Google Adwords, should I bid on branded keywords if I already rank well organically? Now, this is a question I hear all the time. Unfortunately there is no exact answer to this. … Continue reading

SEO Basics: Why Do Links Matter for SEO?

SEO Basics: Why Do Links Matter for SEO Title Slide
Hi everybody and welcome to Rapid Immersion, where we discuss questions and topic areas within your digital marketing ecosystem. This week “SEO Basics: Why Do Links Matter for SEO?” If you’re new to the world of SEO and are exploring the topic of link building or link acquisition, or if you’ve been doing SEO for quite some time and are looking for a quick refresher, this video is for you. … Continue reading

Rapid Immersion #6 – 5 of our Favourite, Lesser-Known Free SEO Tools

favourite free seo tools
In this episode, we talk about five of our favourite, lesser-known free SEO tools. Video Transcript Hi everyone and welcome to Rapid Immersion, where we discuss questions and topic areas with your digital marketing ecosystem. This week: 5 of Our Favourite, Free & Lesser Known SEO Tools. If you’ve looked for SEO tools online, you’ll know that there are a lot out there. And like anything else online, there’s the … Continue reading

Rapid Immersion #5 – What Should I Look for in an Ecommerce CMS?

What Should I Look for in an Ecommerce CMS?
In this episode, you’ll hear five of our top things to keep in mind when selecting an ecommerce content management system (CMS). Video Transcript Hi everyone and welcome to Rapid Immersion, where we discuss questions and topics within your digital marketing ecosystem. Today, the question: what should I look for in an ecommerce content management system (CMS)? If you’re considering a new site, or a new CMS for your existing … Continue reading

Rapid Immersion: Make your website mobile-friendly, NOW!

Hello and thank you for watching Rapid Immersion, where we discuss a wide variety of topics within the digital marketing ecosystem. In today’s episode, I will give you a few up-to-date insights about the mobile landscape. I hope that by the end of this video, you will understand how critical it is for any business, whether small or large, to have a mobile website.     Australia may have been … Continue reading