3 Google Analytics Metrics to Measure the Hidden Impact of Blog Posts and Content Marketing

Content Marketing is more than just jargon because great, useful, content can have a definite business impact. But while this impact should be measurable, it’s not always easy to know where to look and the data is often hidden away. So, here are a few of the useful but lesser-known Google Analytics metrics that we use to measure the truer impact of our clients’ content marketing. Assisted Conversions from Blog … Continue reading

3 Reasons Why Your Business Blog Isn’t Helping Your SEO

One of the most common questions I get asked is “why isn’t my blog working for me?”. In this context, it’s usually about SEO and improving your organic ranking. While it’s not always easy to answer this question, there’s definitely a few things that I look out for when I go through a blog to investigate. Here’s my top 3 tips to look out for when you want to make … Continue reading

3 Ways To Ensure Your Content Always Stays ‘On Brand’

If you want to attract your target audience to your website then you need to create regular content that appeals to their interests. This is true whether you are trying to build awareness, improve your search presence for certain keywords, reach new audiences, persuade people to take an action and just about everything else you can think of to grow your business online (or offline). Content is at the core … Continue reading

The Right Way To Use Keywords

Keywords are a huge part of SEO and a lot of effort goes into researching and defining them so teams like ours can get to work optimising your website, making it more attractive for search engines, and allowing your customers to find you more easily. One of the most commonly known factors of improving your SEO is using the keywords in your copy on web pages. There are however plenty … Continue reading

How To Generate More Customer Reviews Online

With news breaking this week that UGC and review platform YotPo just received $22m in funding, it seems as though the importance of user-generated reviews for your business are not going to start getting any less important, any time soon. There’s money to be made in user reviews it seems, and not just for the platforms that are helping brands do it. Now, opinions are like assets – everyone needs … Continue reading

Reef Speak At General Assembly Event

Reef Digital at General Assembly
Early last month, my colleague Marina and I had the pleasure of guest speaking at a digital workshop held at the renowned General Assembly – a ‘global education provider’ offering a plethora of online and offline courses across Technology, Data, Design, Business and of course my forte – Digital Marketing. The gig – providing an overview of search engine optimisation (SEO) – both from a technical and content perspective to … Continue reading

How does owned, earned and paid media work with content marketing?

old billboard
Content remains one of the most misunderstood areas of marketing. With brands continuing to adopt dozens of online channels, and using these channels in myriad ways, the lines are often blurred and it’s easy to become lost in buzzwords. In this post, we’ll look at how content marketing works with owned, earned and paid media to: Build an audience Grow demand Drive conversion Retain customers Robert Rose (Content Marketing Institute) … Continue reading

How To Successfully Create A Multi-Channel Content Campaign

multi channel content campaign
Earlier today I came across a post over at Search Engine Watch that explored the concept of content creation vs content promotion (in the article it refers to ‘creation’ and ‘promotion’ as ‘strategy’ and ‘marketing’ but essentially it’s talking about the same concept) and how to improve the collaboration between these teams. In the article it mentions 3 concepts: Creating content in the right context of the platform Getting your … Continue reading

Optimising the User Experience Part 1

  If you’re looking to optimise your website, improve your conversions and ultimately delight your customers, you’re going to need to understand who those customers are, what info they need/want to see and how they’re going to get to, then navigate, your website. Understanding what we call “the buyer persona” and “the user journey” is of critical importance to the effectiveness of your website’s optimisation. Firstly you optimise for Google … Continue reading

5 Tips For Effective Community Engagement

Engaging with your community through social media is one of the most effective ways to create a strong brand profile that people connect with emotionally, adding incredible value to your business, and ultimately delivering stronger sales results. On the flip side, if done incorrectly, or inconsistently, your social channels can either deliver no ROI or even worse, hurt your brand’s reputation and alienate your customer base. So how do you … Continue reading