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Category Archives: Videos

5 Reasons You Need Video Campaigns

Advertising on YouTube is often one of the last steps that marketers undertake.Not only are people scared of the assumed effort it takes to produce a video, but are also often not aware of the power and reach of this medium if it’s used correctly. After my colleague Elodie recently took part in the YouTube…

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Store Visits: Measuring Foot Traffic from AdWords – Rapid Immersion #12

Hi and welcome to Rapid Immersion, where we discuss questions and topic areas within your digital marketing ecosystem. This week: measuring Store Visits from AdWords campaigns. One of the challenges retailers face with AdWords management is measuring the amount of foot traffic from people who choose to visit and buy in-store. In the online environment,…

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How to Show Ads Based on User Behaviour – Rapid Immersion #11

Hi and welcome to Rapid Immersion, where we discuss questions and topic areas within your digital marketing ecosystem. This week: How to show ads based on user behaviour. To start us off here, let’s imagine that you’re an advertiser who is running campaigns for Search and Remarketing using Google AdWords. Your search campaigns are performing…

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AdWords Ads Not Showing – What's Going On?

Hi and welcome to Rapid Immersion, where we discuss questions and topic areas within your digital marketing ecosystem. This week: ‘I searched for my keyword but my AdWords ad isn’t showing. What’s going on?’ To start out, this is an item that every AdWords advertiser has or will face. If you’ve been using AdWords for…

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SEO Basics: How to Define a Quality Link – Rapid Immersion

Hi everybody and welcome to Rapid Immersion, where we discuss questions and topic areas within your digital marketing ecosystem. In this episode, SEO Basics: How to Define a Quality Link we pick up where we left off in our last video SEO Basics: Why Do Links Matter for SEO? (if you haven’t yet seen that…

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Rapid Immersion: Adwords: Should I bid on branded keywords?

Hello and thank you for watching Rapid Immersion, where we discuss a wide variety of topics within the digital marketing ecosystem. In today’s episode, I will try to give you the best answer to the following question: In Google Adwords, should I bid on branded keywords if I already rank well organically? Now, this is…

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