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Category Archives: Social

5 Reasons Why You Should Focus On Digital PR

While wielding cocktails at fabulous parties is a PR stereotype I won’t completely deny, many companies are still yet to take advantage of the new age of Digital PR and how it immensely benefits your brand, not just with awareness and reach like traditional PR, but with measureable results. So as I sip on this…

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Snapchat Introduces Creepy Ads

Recently we wrote about Snapchat creating the ‘Stories Movement’, with Twitter and Instagram adding these features to their platforms. Now it appears that Snapchat is returning the favour with new targeting features that bare close resemblance to Facebook’s ‘audiences’. While advertisers will cheer at the prospect of new advertising options, Snapchat’s audience targeting will directly…

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Snapchat Creates Stories Movement

Two of social media’s heavy weights, Instagram and Twitter, announced brand new features to their applications last week. They allow you create and share short videos and arrange them to make a story, pretty cool right? Man how do they come up with this stuff?! Oh that’s right, they didn’t. As many of you will…

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Has Snapchat Revolutionised The Way We Market In-App?

Last month Snapchat announced that it will use more advertising through its app in order to grow revenue for its investors. This seems to follow a different direction for Snapchat and posed a question as to how CEO Evan Spiegel will implement the change as he’s previously labeled a large handful of online ad formats…

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Make Pokémon GO Work For Your Business

Unless you’ve been living under a rock, that’s inside a cave… on the moon, you’ve no doubt witnessed the social phenomena that is Pokémon GO. The augmented reality app is already smashing records left, right and centre since its release last week boasting 21 million active users per day in the USA alone. While the…

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Facebook Live & What It Means For Marketers

With the launch of Facebook Live, the most used social network in the world is up against apps like Meerkat and especially Periscope, the latter acquired by Twitter in March 2015, in the field of live- streaming. While it’s a great new feature to share moments with your friends, how can you leverage this tool…

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