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Category Archives: SEO

Connecting SEO & PPC for smarter search marketing

SEO and PPC should work together. It’s crazy not to. But because these two channels operate so differently, it’s easy to get caught up in one channel and its performance metrics and completely overlook the other. So let’s fix that! Here are ideas and tips for how most advertisers can better align SEO and PPC….

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5 Reasons Why You Should Focus On Digital PR

While wielding cocktails at fabulous parties is a PR stereotype I won’t completely deny, many companies are still yet to take advantage of the new age of Digital PR and how it immensely benefits your brand, not just with awareness and reach like traditional PR, but with measureable results. So as I sip on this…

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Google Announces Mobile Priority Indexing

As if you needed anymore reasons to ensure your website is mobile compatible, Google’s Webmaster Trends Analyst, Gary Illyes, confirmed yesterday during PubCon that the search engine will be indexing the mobile versions of a website as the primary index, not the desktop pages. While we’ve known for sometime now that mobile searches have surpassed…

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4 Free (& 1 Paid) Google SEO Resources for Standing-Out in Search

Chances are that if you run a business, Google plays an important role in connecting your target audience with your website. The purpose of this post is to connect you with resources provided by Google that are particularly beneficial, four of which are free, so that you can use this to your advantage and stand-out…

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How To Make Your Website Awesome With UX

One of my biggest gripes with online marketing is poor customer experience. Too many brands, big and small, still fail to deliver pleasurable experiences to visitors despite pouring hundreds of millions of dollars into advertising to attract visitors. In fact, research from Google points out that users form their first opinions about a website in…

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Are There SEO Benefits From Switching to HTTPS?

It’s been two years since Google announced, on its Webmaster Central Blog, that HTTPS was considered a ranking signal. In December last year, Google also confirmed that all HTTPS websites would be indexed by default, as it attempted to promote “a private experience between the user and the website”. However, switching to HTTPS is still…

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