Category Archives: AdWords & Pay Per Click (PPC)

5 Reasons You Need Video Campaigns

Advertising on YouTube is often one of the last steps that marketers undertake.Not only are people scared of the assumed effort it takes to produce a video, but are also often not aware of the power and reach of this medium if it’s used correctly. After my colleague Elodie recently took part in the YouTube…

read more

Google Assistant: The Future Of Search?

During Google I/O 2016, Google’s annual news conference, the search engine unveiled some of its future plans by giving the world a quick look into it’s upcoming tools and platforms. One of these soon to be released tools is the new ‘Google Assistant’ which comes offered as an innovative (and talkative) new digital assistant for…

read more

Reef Digital Named Google Premier Partner

It is with great excitement that I announce Reef Digital’s new status as a Premier Google Partner, an industry respected award bestowed upon agencies most valued by Google. Qualifying For Partner Status After we joined the free Google Partners program, we could qualify for Google Partner status. Achieving Partner status meant that Reef demonstrated AdWords…

read more

Breakfast With Bing

Last Thursday, the Reef Performance Media Team was invited to the Morning Tea and Lunch held by Microsoft Australia. It was great to hear about the ambitions from Bing, their product updates and industry insights. Also a good opportunity to connect and chat with industry peers about our online advertising journey. As a well-known search…

read more

Twitter : The Eighth Wonder Of The World?

Today I am going to give readers an overview of #BreakfastWithTwitter @TwitterAdsAu presentation where Emily Huo, Head of SMB Sales (@emhuo), was the host. The Blog itself will include additional insights and findings on Twitter itself and advertising using Twitter. This will hopefully help you to understand Twitter better and be more confident when it…

read more

YouTube Brand Academy: Key Takeaways

I always enjoy going to industry events because it makes me feel like I am part of a great and ever-changing industry, but also, and most importantly, because I’m eager to learn new features or trends that I can implement in my accounts to improve their performance. One of these events was the recent YouTube…

read more