Category Archives: AdWords & Pay Per Click (PPC)

google adwords search innovation award 2017

Reef Shortlisted for 2017 Google AdWords Agency Award

We’re proud to announce that Reef Digital Agency is shortlisted for the 2017 Search Innovation Award by Google. The Premier Partner awards are held annually by Google to recognise ‘foresight, innovation and dedication to deliver consistently great digital marketing solutions’ and this year is the debut of the global award programme in the AU/NZ region….

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SEM’ing Like A Boss: My 4 Rules Of Testing

It can be daunting when it comes to PPC optimisation and evaluation. You never start from the same place and it can be easy to lose track of your optimisation history (without meticulously going through the change history). The worst case scenario is mistakes are made and fly under the radar until the consequences of…

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Why You Shouldn’t Freak Out About Google Removing Exact Match Keywords

RIP [Exact Match] Spelling snobs recoil in disgust for Google has forgiven the literary challenged by removing an option in the exact match settings. Google has made it compulsory for advertisers to opt in for close variants in exact match keywords. Up until a few days ago this option was a default setting that you…

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Google Adwords Opportunities: Think Before Taking Action

I love working within the Adwords interface, not only does the data challenge you on a daily basis but once in awhile it throws you a curve ball without warning and up pops a new Beta product. This happened to me again the other day when I was examining the Opportunities Tab. For people that…

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Should I Bid On Competitors' Keywords?

Bidding on competitor’s brand names is quite common in many industries. If done correctly, it can result in a fast performance improvement and get you a valuable share of your competitor’s traffic. It is more or less accepted from Google’s side as long as you follow their ad policies and don’t include trademarked terms in…

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