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Category Archives: Conversions

Unique Selling Propositions (USPs): Trigger Questions for Defining Yours

Have you recently been asked the question “What makes your company different?” or “What makes your company unique?” From pitches to proposals and RFP responses, to sales messaging, positioning and strategy, you need a firm understanding of your USP. Because when you have it, you’re able to quickly communicate the two most important questions prospects…

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How To Make Your Website Awesome With UX

One of my biggest gripes with online marketing is poor customer experience. Too many brands, big and small, still fail to deliver pleasurable experiences to visitors despite pouring hundreds of millions of dollars into advertising to attract visitors. In fact, research from Google points out that users form their first opinions about a website in…

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Traffic's A Slow Way To Get Somewhere; Try CRO!

With SEO and Performance Media representing the majority of our client engagements, we can safely say that we at Reef know a thing or two about traffic acquisition. Our clients reach out to us because they need help identifying where their potential customers are online, and how to attract them to their website. I’d like…

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Survive Tomorrow By Breaking Today's Marketing Cycle

As a business, if you’re still debating ‘digital’, you’re probably dead meat. And if mobile and social are second priorities, you’re not far off. That’s the message the ever-energetic Gary Vaynerchuck (@garyvee) is sending to business owners. A few weeks back, Gary dropped a keynote at ICON 2016 in the US with his signature straight-talking,…

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6 Weapons of Influence, for Websites

A professor of Psychology named Robert Cialdini changed modern marketing with one book: ‘Influence: The Psychology of Persuasion’. To write it, he spent years studying sales and compliance professionals to learn their best techniques for influencing others. He then categorised the top ‘Weapons of Influence’ into six areas and supported each with academic research and…

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Setting KPI's in Blurry Situations

Setting key performance indicators (KPIs) is one of the most important tasks an agency can do. It’s not an easy one, though. An important conversation needs to happen to determine what to measure, how and why. And of course, the more detailed and accurate, the better. In a perfect world In a marketer’s perfect world,…

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