Category Archives: Content

3 Reasons Why Your Business Blog Isn't Helping Your SEO

One of the most common questions I get asked is “why isn’t my blog working for me?”. In this context, it’s usually about SEO and improving your organic ranking. While it’s not always easy to answer this question, there’s definitely a few things that I look out for when I go through a blog to…

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3 Ways To Ensure Your Content Always Stays 'On Brand'

If you want to attract your target audience to your website then you need to create regular content that appeals to their interests. This is true whether you are trying to build awareness, improve your search presence for certain keywords, reach new audiences, persuade people to take an action and just about everything else you…

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The Right Way To Use Keywords

Keywords are a huge part of SEO and a lot of effort goes into researching and defining them so teams like ours can get to work optimising your website, making it more attractive for search engines, and allowing your customers to find you more easily. One of the most commonly known factors of improving your…

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How To Generate More Customer Reviews Online

With news breaking this week that UGC and review platform YotPo just received $22m in funding, it seems as though the importance of user-generated reviews for your business are not going to start getting any less important, any time soon. There’s money to be made in user reviews it seems, and not just for the…

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Reef Speak At General Assembly Event

Early last month, my colleague Marina and I were invited by Marlene Vicaire to guest speak at a digital workshop held at the renowned General Assembly – a ‘global education provider’ offering a plethora of online and offline courses across Technology, Data, Design, Business and of course my forte – Digital Marketing. The gig –…

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