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Category Archives: Analytics

Adwords Update: New Ad formats and how to use them

This is the short preview of the post that should be no more than 55 words long. It’s normally just the first paragraph (or almost) of the post. As Google rolls out Expanded Text Ads for AdWords users, it’s important to note that the additional characters you gain from Expanded Text Ads are just one…

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Cross-device conversion-tracking on Google AdWords

This morning, I woke up, did some reading at home using my tablet. Then I hopped on the bus and caught up with news and emails using my phone. Once at the office, I turned on my laptop computer and started working. Sounds familiar? That’s because nearly everyone is constantly connected to the Internet across…

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Benchmark Data For Online Marketing – How Does Your Company Compare?

Every agency specialist or in-house marketer will have been asked the question “What is a good click through rate (CTR) for a website?” at least once in their career. The answer, of course, is that there is no hard-and-fast answer, as CTR varies by industry, by country, by competitive landscape, as well as a host…

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Using The Google Solutions Gallery To Access Ready Made Advanced Analytics Reports

Custom dashboards in GA are gaining acceptance among the digital marketing community as a really useful way to leverage useful insights into business performance, especially with the range of pre-configured dashboards that are available to import into your GA account, allowing time-strapped marketers to get started spinning genius-level insights straight away. What is less often discussed, however,…

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